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Exclusive extracts from this 106-page-long report:
- What is the business?
Soft drink companies manufacture, market and distribute non-alcoholic beverages and related products (syrups, concentrates), typically relying on third parties in different stages of the value chain such as bottling, distribution and retailing. Although increased health consciousness has been weighing on overall soft drink consumption in recent years, changing lifestyle have also created new opportunities for sports drinks, energy drinks and other functional drink types. […]
- What are the main markets?
Emerging Asia and Latin America continue to account for large shares of global soft drink sales growth as emerging countries' lower per capita consumption and rising disposable income levels leave great growth margins. Despite the continued fall in carbonated beverage sales, which traditionally made up the bulk of total sales, the market is to benefit from rising consumption of new soft drink categories. [...]
- Who are the key players?
The soft drink industry is a globalised business dominated by multinational companies with extensive geographical activities. Market leaders can be divided into three main types of operators: multinational beverage and food conglomerates; specialised beverage firms; and private label manufacturers. However, the advent of online advertising and social media as cheap and efficient marketing channels has also benefitted smaller firms and brands, though their market weight remains modest. [...]
- How intense is competition?
Competition between beverage firms is intensifying in the context of increased health consciousness and changing consumer trends, which have triggered a race for new market segments and promoted consolidation. While the industry remains largely influenced by the PepsiCo/Coca-Cola duopoly, other beverage and food companies are also adding to competitive pressure through their growing brand portfolios and increasing geographical presence. [...]