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The Global Fast Food Industry: the Market

  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides

Parue le 11/12/2017 -

91 pages

Réf : 7XSME01 / GLO

1 600 € HT


2Plan de l'étude
PictoXerfi Global

1 Présentation de l'étude

The Global Fast Food Industry: the Market

Exclusive extracts from this 91-page-long report:

- What is the business?

International fast food restaurant chains either own and run their restaurants, or franchise their concepts to franchisees, or combine ownership and franchising depending on local market conditions. A general trend towards franchising, as opposed to ownership, has been seen among leaders in recent years. However, some major players, including Starbucks (about 50% owned stores) and Chipotle (100% owned stores), buck this trend. […]

- What are the main markets?

The penetration of fast food restaurants is increasing but varies considerably between major markets: it stands at 45% in the US (a world record) against 14% in South Korea, 16% in India and 22% in China. The fast food segment has outperformed the wider foodservice industry in most markets in recent years and growth should remain firm through 2023, provided the global economic environment remains favourable. [...]

- Who are the key players?

The foodservice industry is very competitive owing to its fragmented, diverse, and changing nature. Synergies and economies of scale are limited and groups with a significant regional foothold are rare. Groups with a real international presence are an exception. The fast food industry's undisputed leader, McDonald's, generates retail sales representing less than 3% of total global foodservice revenue. [...]

- How intense is competition?

The competitive environment has proven challenging in recent years and has forced leaders to implement or accelerate changes. Leaders have three main priorities: accelerate expansion through franchising agreements, make full use of new technologies to reduce costs and improve customer experience, and continuously adapt restaurant concepts, menus and items to changing customer tastes. [...]

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Overview

2.2. Demand

2.3. Supply

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Structure of Competition

3.3. Corporate Strategy

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance

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