
Last update : 04/10/2021
Price : 1 760 €HT
Number of pages : 87 pages
Language : French / English
Format : PDF (immediate availability) or paper
Collection : Xerfi Classic
Reference : 21WXDIS03
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand ( macroeconomic factors, changes brought about by the digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global e-commerce industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
DESCRIPTION OF COMPANIES DEVELOPMENT AXES
Omnichannel strategies, technological investments, strengthening of logistics services, development of the FMCG offer, synergies with social networks, customer loyalty : the report details the growth levers prioritised by the world leaders in the e-commerce industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.
THE SUMMARY AND KEY PAGES OF THE REPORT
The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.
FRAMING AND ENVIRONMENT
FUNDAMENTALS OF THE E-COMMERCE INDUSTRY
SECTORAL ENVIRONMENT
Overview (PESTEL analysis)
Economic environment
Internet repartition and usage
Social networks usage
THE MARKET AND THE ACTIVITY OF THE LEADERS
THE GLOBAL E-COMMERCE MARKET
Global e-commerce revenues
M-commerce
Social commerce
Best online-selling products
LEADERS' ACTIVITY AND PERFORMANCES
Leaders' combined revenue (2015-2020)
Leaders' aggregate operating income rate
Activity and individualised performances
COMPETITION AND LEADERS' STRATEGIES
COMPETITIVE ENVIRONMENT
Overview (Porter's strengths)
Intra-sectoral competition
Threat of new entrants
Governments' influence
Bargaining power of customers and suppliers
LEADERS' STRATEGIES
Technology investments
Customer loyalty
Omnichannel strategies
Creating synergies with social networks
Strengthening logistics services
Online sales of consumer products
THE FORCES AT WORK
Ranking of the 10 world leaders in the global e-commerce industry
Key performance indicators of the 10 leaders (revenue growth and EBIT rate)
SWOT analysis of the 10 leaders
Leader's profiles
E-COMMERCE COMPANIES ANALYSED IN THE REPORT
ALIBABA GROUP
AMAZON
JD.COM
PINDUODUO
EBAY
ALIBABA GROUP
AMAZON
JD.COM
PINDUODUO
EBAY
INSCRIPTION NEWSLETTER SECTORIELLE
XTHE GLOBAL E-COMMERCE INDUSTRY1 760 €HT
04/10/2021 | 87 pages | EN 1 760 €HTL’ÉTUDE A ÉTÉ AJOUTÉE A VOTRE PANIER
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