THE GLOBAL LUXURY GOODS INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global luxury goods industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Development of famous brands, commitment to the second-hand market but also digitalisation and value chain integration: the report details the growth levers prioritised by the world leaders in the luxury goods industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. FRAMING AND ENVIRONMENT

MARKET FUDAMENTALS

• Key figures and trends in the sector

• Market segmentation

• Stakeholders' profiles and their positioning

• The industry's value chain

• Luxury brands' business models

THE SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• The macroeconomic environment

• Societal and geopolitical developments

• The impact of digital on the market

3. THE MARKET AND LEADERS' ACTIVITY

THE GLOBAL LUXURY GOODS MARKET

• The evolution of the market

• Sales by region and by country

• Sales by segment and distribution channel

• Share of online sales on the market

LEADERS' ACTIVITY AND PERFORMANCES

• Leaders' cumulative revenue (2015-2020)

• Rankings by average growth rate

• Leaders' aggregate operating profit rate

• Activity and individualised performances

4. COMPETITION AND LEADERS' STRATEGIES

THE COMPETITIVE ENVIRONMENT

• Overview (Porter's strengths)

• Bargaining power of customers

• Intra-sectoral competition

• Threat of new entrants

• Threat of substitutes

• Government's influence

LEADERS' STRATEGIES

• Value chain integration

• Digital investments

• Exploiting the second-hand market

• Development of famous brands

5. FORCES AT WORK

• Ranking of the 10 world leaders in the global luxury goods industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

• Leader's profiles