THE GLOBAL PERFUME AND COSMETICS INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global perfume and cosmetics industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

Increase the reactivity of the offer, optimise the product portfolio, improve the distribution strategy, federate a community on social networks, enhance the brand, position itself on organic and natural cosmetics: the report details the growth levers prioritised by the world leaders in the perfume and cosmetics industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

OVERVIEW

THE FUNDAMENTALS OF THE PERFUME AND COSMETICS INDUSTRY

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• Political factors

• Economic factors

• Social factors

• Technological factors

• Environmental factors

THE GLOBAL MARKET FOR PERFUMES AND COSMETICS

• Demand

• International trade

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Geographical presence

• Individualised activity and performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Intra-sectoral competition

• Threat of new entrants

• Government's influence

• Bargaining power of customers

• Bargaining power of suppliers

LEADERS' STRATEGIES

• Overview

• Increasing responsiveness

• Optimising the product portfolio

• Improving the distribution strategy

• Building a community on social networks

• Brand promotion

• Positioning on organic and natural cosmetics

5. FORCES AT WORK

• Rankings of the 10 world leaders in the global perfume and cosmetics industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

6. LEADERS' PROFILES

• L'ORÉAL

• UNILEVER

• ESTÉE LAUDER

• PROCTER & GAMBLE

• COLGATE-PALMOLIVE

• SHISEIDO

• BEIERSDORF

• LVMH

• KAO

• COTY