MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global perfume and cosmetics industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
COMPANIES' BUSINESS STRATEGIES
Increase the reactivity of the offer, optimise the product portfolio, improve the distribution strategy, federate a community on social networks, enhance the brand, position itself on organic and natural cosmetics: the report details the growth levers prioritised by the world leaders in the perfume and cosmetics industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.