THE GLOBAL MEDIA INDUSTRY

IN THIS XERFI GLOBAL REPORT :

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global media industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

The report details the growth levers prioritised by the world leaders in the media industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

MARKET FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• The role of public authorities

• Socio-economic factors

• The role of technology

THE GLOBAL MEDIA MARKET

• Global market indicators

• The digital transition

• Market segments

• The perception of the media

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Individualised activity and performance

4. COMPETITION AND THE STRATEGIES OF THE LEADERS

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (overview)

• Intra-sectoral competition

• Threat of new entrants

• Government's influence

• Bargaining power of customers

• Threat of substitutes

• Bargaining power of suppliers

• Overview of the main leaders by region

LEADERS' STRATEGIES

• Offer development

• Diversification of media formats

• Editorial targeting

• Editorial specialisation

• Strategies to conquer international markets

• International consolidation strategies

• Monetisation strategies

• Income diversification

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global media industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• THE WALT DISNEY COMPANY

• COMCAST

• WARNERMEDIA

• PARAMOUNT GLOBAL (EX-VIACOMCBS)

• FOX CORPORATION

• DISCOVERY

• BERTELSMANN

• BBC

• VIVENDI

• NEWS CORP

THE WALT DISNEY COMPANY

COMCAST

WARNERMEDIA

PARAMOUNT GLOBAL (EX-VIACOMCBS)

FOX CORPORATION

DISCOVERY

BERTELSMANN

BBC

VIVENDI

NEWS CORP