In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global tourism industry and its prospects.
COMPANIES' BUSINESS STRATEGIES
Cost optimisation, necessary evolution of the business model, enlargement of the customer target, development of a sustainable tourism offer and improvement of digital tools: the report details the growth levers prioritised by the world leaders in the tourism industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.