MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, demographics, etc.), the study provides our exclusive analysis of the past evolution of the global luxury goods industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
DESCRIPTION OF COMPANIES DEVELOPMENT AXES
Slowing the structural decline in tobacco sales, improving operational performance, countering or taking advantage of competition from substitutes, diversifying the business in anticipation of a tobacco-free world: the report details the growth levers prioritised by the world leaders in the tobacco industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.