THE GLOBAL SPORTING GOODS INDUSTRY

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

THE FUNDAMENTALS OF THE SPORTING GOODS INDUSTRY

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• Economic environment

• The rise of e-commerce

• The use of social networks

THE GLOBAL SPORTING GOODS MARKET

• Revenue of the global sporting goods market

• Outsourcing of production

• Sponsorship

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Individualised activity and performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Intra-sectoral competition

• Threat of new entrants

• Bargaining power of customers

• Threat of substitutes

LEADERS' STRATEGIES

• Overview

• Direct sales strategies

• Strengthening customer relations

• Product innovation

• Taking advantage of the athleisure trend

• Raising awareness through sponsorship

• International development

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global sporting goods industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• NIKE

• ADIDAS

• DECATHLON

• VF CORP

• PUMA

• ANTA

• UNDER ARMOUR

• LULULEMON

• ASICS

• COLUMBIA

NIKE

ADIDAS

DECATHLON

VF CORP

PUMA

ANTA

UNDER ARMOUR

LULULEMON

ASICS

COLUMBIA