THE GLOBAL SPORTING GOODS INDUSTRY

MARKET ANALYSIS IN THE LIGHT

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global sporting goods industry and its prospects.

COMPANIES' BUSINESS STRATEGIES

Diversification of activities, strengthening brand awareness, strengthening customer relations, strengthening international presence, accelerating towards sustainability, product innovation: the report details the growth levers prioritised by the world leaders in the sporting goods industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

THE SECTOR ENVIRONMENT

• Overview

• Economic factors

• The rise of e-commerce

• The use of social networks

• Social factors

THE GLOBAL SPORTING GOODS MARKET

• The global sporting goods market

• Outsourcing production

• Sports sponsorship

LEADERS' BUSINESS AND PERFORMANCE

• Revenue

• Operating profit

• Activity and individualised performance

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Competitive intensity

• Threat of new entrants

• Customers' bargaining power

• Threat of substitutes

LEADERS' STRATEGIES

• Overview

• Strengthening customer relations

• Product innovation

• Diversification of activities and customer markets

• International development

• Accelerating towards sustainability

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global sporting goods industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• Nike

• Adidas

• Decathlon

• VF Corporation

• Puma

• Anta

• Lululemon

• Under Armour

• Asics

• Columbia Sportswear

Nike

Adidas

Decathlon

VF Corporation

Puma

Anta

Lululemon

Under Armour

Asics

Columbia Sportswear