MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global sporting goods industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

Development of direct sales, sponsoring strategies, strengthening of customer relations, international development, product innovation, athleisure phenomenon: the report details the growth levers prioritised by the world leaders in the sporting goods industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

THE FUNDAMENTALS OF THE SPORTING GOODS INDUSTRY

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview (PESTEL analysis)

• Economic environment

• The rise of e-commerce

• The use of social networks

THE GLOBAL SPORTING GOODS MARKET

• Revenue of the global sporting goods market

• Outsourcing of production

• Sponsorship

LEADERS' ACTIVITY AND PERFORMANCES

• Revenue

• Operating profit rate

• Individualised activity and performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Intra-sectoral competition

• Threat of new entrants

• Bargaining power of customers

• Threat of substitutes

LEADERS' STRATEGIES

• Overview

• Direct sales strategies

• Strengthening customer relations

• Product innovation

• Taking advantage of the athleisure trend

• Raising awareness through sponsorship

• International development

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global sporting goods industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• NIKE

• ADIDAS

• DECATHLON

• VF CORP

• PUMA

• ANTA

• UNDER ARMOUR

• LULULEMON

• ASICS

• COLUMBIA

NOS AUTRES ÉTUDES DANS LE MÊME THÈME