
Last update : 22/10/2021
Price : 1 760 €HT
Number of pages : 90 pages
Language : French / English
Format : PDF (immediate availability) or paper
Collection : Xerfi Classic
Reference : 21WXSME02
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and customer behaviour, etc.), the study provides our exclusive analysis of the past evolution of the global hotel industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
DESCRIPTION OF COMPANIES DEVELOPMENT AXES
Digitalisation of the customer journey, deployment in growth regions, development of lifestyle concepts or even enrich loyalty programs : the report details the growth levers prioritised by the world leaders in the hotel industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.
GENERAL CONTENT OF THIS REPORT
THE SUMMARY AND KEY PAGES OF THE REPORT
The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.
MARKET FUNDAMENTALS
Key figures of the sector
Leaders' main development axes
Characteristics of the hotel offer
Distribution of overnight stays
Hoteliers' real estate strategies
Leaders' rankings by revenue
THE MARKET AND LEADERS' ACTIVITY
SECTORAL ENVIRONMENT
PESTEL analysis
Historical evolution of the hotel industry
Weight of the tourism industry in the GDP of G20 countries
Government support measures
Global GDP growth (2010-2020)
The impact of the crisis by region
Demographic change (2011-2020)
The digital revolution (2008-2019)
Travel restrictions
THE GLOBAL HOTEL INDUSTRY
Tourism revenue by segment
International tourist arrivals
Most visited countries
Tourist expenditure by country
Hotel capacity and RevPar (2015-2020)
Hotel occupancy rate
Business outlook (2019-2030)
LEADERS' ACTIVITY AND PERFORMANCES
Leaders' cumulative sales (2014-2020)
Leaders' aggregate operating income rate (2015-2020)
Leaders' rankings by revenue and EBIT rate
Activity and individualised performances
Positioning of the leaders based on revenue and average EBIT rate
Leaders' key success factors
COMPETITION AND LEADERS' STRATEGIES
COMPETITIVE ENVIRONMENT
Overview (Porter's strengths)
Intrasectoral competition
Bargaining power with customers (focus on the on the influence of OTAs on the distribution of overnight stays)
Threat of substitutes
LEADERS' STRATEGIES
Investments in hotel and customer journey digitalisation
Enrichment of loyalty programs
Commitment to an eco-responsible approach
Expand the number of brand-owned hotels
Develop lifestyle concepts
THE FORCES AT WORK
Ranking of the 10 world leaders in the global hotel industry
Key performance indicators of the 10 leaders (revenue growth and EBIT rate)
SWOT analysis of the 10 leaders
Leader's profiles
WORLD'S LEADERS OF THE HOTEL INDUSTRY ANALYSED IN THE REPORT :
ACCOR
CHOICE HOTELS
HILTON WORLDWIDE
HUAZHU
HYATT HOTELS
IHG
JIN JIANG
MARRIOTT INTERNATIONAL
SHANGRI-LA HOTELS & RESORTS
WYNDHAM HOTELS & RESORTS
INSCRIPTION NEWSLETTER SECTORIELLE
XTHE GLOBAL HOTEL INDUSTRY1 760 €HT
22/10/2021 | 90 pages | EN 1 760 €HTL’ÉTUDE A ÉTÉ AJOUTÉE A VOTRE PANIER
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