THE GLOBAL HOTEL INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and customer behaviour, etc.), the study provides our exclusive analysis of the past evolution of the global hotel industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Digitalisation of the customer journey, deployment in growth regions, development of lifestyle concepts or even enrich loyalty programs : the report details the growth levers prioritised by the world leaders in the hotel industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

GENERAL CONTENT OF THIS REPORT

THE SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

MARKET FUNDAMENTALS

Key figures of the sector

Leaders' main development axes

Characteristics of the hotel offer

Distribution of overnight stays

Hoteliers' real estate strategies

Leaders' rankings by revenue

THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

PESTEL analysis

Historical evolution of the hotel industry

Weight of the tourism industry in the GDP of G20 countries

Government support measures

Global GDP growth (2010-2020)

The impact of the crisis by region

Demographic change (2011-2020)

The digital revolution (2008-2019)

Travel restrictions

THE GLOBAL HOTEL INDUSTRY

Tourism revenue by segment

International tourist arrivals

Most visited countries

Tourist expenditure by country

Hotel capacity and RevPar (2015-2020)

Hotel occupancy rate

Business outlook (2019-2030)

LEADERS' ACTIVITY AND PERFORMANCES

Leaders' cumulative sales (2014-2020)

Leaders' aggregate operating income rate (2015-2020)

Leaders' rankings by revenue and EBIT rate

Activity and individualised performances

Positioning of the leaders based on revenue and average EBIT rate

Leaders' key success factors

COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

Overview (Porter's strengths)

Intrasectoral competition

Bargaining power with customers (focus on the on the influence of OTAs on the distribution of overnight stays)

Threat of substitutes

LEADERS' STRATEGIES

Investments in hotel and customer journey digitalisation

Enrichment of loyalty programs

Commitment to an eco-responsible approach

Expand the number of brand-owned hotels

Develop lifestyle concepts

THE FORCES AT WORK

Ranking of the 10 world leaders in the global hotel industry

Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

SWOT analysis of the 10 leaders

Leader's profiles