IN THIS XERFI GLOBAL REPORT :
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global advertising industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
COMPANIES' BUSINESS STRATEGIES
Strengthening of the data offer, international development, positioning on new media, etc. : the report details the growth levers prioritised by the world leaders in the advertising industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.