THE GLOBAL SMARTPHONE INDUSTRY

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies..

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

SECTOR FUNDAMENTALS

3. THE SECTOR ENVIRONMENT

OVERVIEW

ECONOMIC FACTORS

• Global GDP

• GDP by region

• The driving force of emerging markets

SOCIO-DEMOGRAPHIC FACTORS

• Population urbanisation

• The rise of the middle class

• Generational change

TECHNOLOGICAL FACTORS

• Use of electronic devices

• Traffic distribution between computers and mobile devices

• Internet access around the world

• Mobile phone subscriptions

• Mobile data traffic

THE ROLE OF PUBLIC AUTHORITIES

• Government support plans

4. THE GLOBAL SMARTPHONE MARKET

KEY MARKET INDICATORS

• Mobile network coverage

• Distribution of smartphone users by region

• Smartphone ownership rates by country

• Revenue distribution between computers and mobile devices

• Smartphone sales by volume

• Device prices

• Sales of refurbished smartphones

KEY DATA BY GEOGRAPHICAL MARKET

GLOBAL TRADE

5. ACTIVITY AND PERFORMANCE OF MARKET LEADERS

REVENUE

• Cumulative revenue of market leaders

• Ranking of leaders by revenue in the industry

• Trends in smartphone revenue

OPERATING PROFIT MARGIN

• Cumulative operating profit of market leaders

• Ranking of leaders by operating profit margin

INDIVIDUAL ACTIVITY AND PERFORMANCE

• Key performance indicators

• Market shares of the leaders

• Changes in share prices

6. FORCES AT WORK

• Rankings of the 10 world leaders in the global smartphone industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

7. LEADERS' PROFILES

• APPLE

• SAMSUNG ELECTRONICS

• XIAOMI

• OPPO

• LENOVO

• HUAWEI

• TRANSSION

• ALPHABET

• ZTE

• SONY