Exclusive extracts from this 23-page-long report:
- Who is the player?
Founded in 2003 as Tesla Motors, Tesla is engaged primarily in the design, manufacturing and marketing of fully electric cars. Tesla sells three models: the Model S premium sedan, the Model X SUV, and the mass market Model 3, introduced in 2017. [...]
- What are the player's strategies?
When it launched the Model 3 in the summer of 2017, the company was aiming to ramp up its production rate to 5,000 cars per week by the end of the year. Faced with numerous production bottlenecks resulting from a high level of automation and limited capacity to produce batteries, Tesla achieved only 1,550 Model 3 deliveries in 2017. However, as most of its initial manufacturing deadlocks have been broken, Tesla is ramping up efforts to reach its original projected production rate of 20,000 cars per month to keep up with Model 3 demand. […]
- What are the player's strengths and weaknesses?
A highly innovating company (Tesla spent on average 12.9% of its revenue on R&D over 2013-2017 compared to only about 3 to 7% for its car making peers) […]
Limited geographical reach (Tesla's three main markets, the US, China and Norway generated over 77% of the company's revenue in 2017)
Tesla relies extensively on Panasonic to produce the battery packs for its EVs […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.