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Leading Players of the Global Sporting Goods Industry

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 23/07/2018 -

68 pages

Réf : 8XDIS14 / GLO

1 200 € HT

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1Présentation
2Plan de l'étude
3Liste des sociétés
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SUR LE MÊME THEME

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1 Présentation de l'étude

Exclusive extracts from this 68-page-long report:

- Who are the key players?

Nike is, by far, the industry leader, with more than €30bn in sales, a strong global presence, and robust brand equity. It is bigger than its three main direct competitors (Adidas, Puma, Asics) combined in terms of revenues. Adidas is a clear second with revenues of about €20bn, ahead of more diversified groups, such as VF Corp (Vans, Jansport, Eastpak, etc.) and Amer Sports, and more focused groups, such as Asics and Under Armour. [...]

Groups analysed in this report include: Nike, Adidas, VF Corp, Under Armour, Puma, Asics, Amer Sports, Columbia, Mizuno and Billabong.

- What are the players' strategies?

Under Armour faced numerous internal and external headwinds in 2017, particularly in the US market, following years of rapid growth and significant investments to gain global scale. As a result, the company realigned its strategy in 2017 and began focusing mostly on restructuring its domestic operations. Under Armour thereby aims to improve its domestic distribution network, grow its direct-to-consumer business, review its go-to-market process and cost structure to reduce operational inefficiencies, and clean up its inventory problem. […]

- What are the players' key growth and profitability drivers?

Adidas had an exceptional 2017 fiscal year, after a strong 2016 and 2015. The group had previously underperformed the industry. The Reebok brand tends to underperform compared to the core Adidas brand. Benefiting from a large global network of retail centres, sales grew at double-digits rates across the world in 2017, excluding Russia and CIS region. [...]

2 Plan de l'étude

1. Overview

1.1. The Sector

1.2. Ranking

1.3. Performance Analysis

2. Company Profiles

2.1. Nike

2.2. Adidas

2.3. VF Corp

2.4. Under Armour

2.5. Puma

2.6. Asics

2.7. Amer Sports

2.8. Columbia

2.9. Mizuno

2.10. Billabong

3. Sources

4. Annexes

3Liste des sociétés

Nike

Adidas

VF Corp

Under Armour

Puma

Asics

Amer Sports

Columbia

Mizuno

Billabong

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SUR LE MÊME THÈME

La fabrication d'articles de sport

10/12/2018 |  171 Pages710€

La distribution d'articles de sport

19/11/2018 |  256 Pages750€

The Global Sporting Goods Industry: the market

02/05/2017 |  100 Pages1600€

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