Exclusive extracts from this 66-page-long report:
- Who are the key players?
Nike is, by far, the industry leader, with nearly €30bn in sales, a strong global presence, and robust brand equity. It is about as big as its three main direct competitors (Adidas, Puma, Asics) combined. Adidas is a clear second with revenues of about €20bn, ahead of more diversified groups, such as VF Corp (Vans, Jansport, Eastpak…) and Amer Sports, and more focused groups, such as Asics and Under Armour. [...]
Groups analysed in this report include: Nike, Adidas, VF Corp, Under Armour, Puma, Asics, Amer Sports, Columbia, Mizuno and Billabong.
- What are the players' strategies?
Under Armour is seeking to expand in the sportswear and lifestyle segment with its recently introduced UAS (Under Armour Sportswear) brand. Best known for its performance products targeting well-trained athletes, it has recently developed a full line of more fashionable shoes and clothing, teaming up with New York designer Tim Coppens in late 2016. […]
- What are the players' key growth and profitability drivers?
Adidas had an exceptional 2016 fiscal year, after a strong 2015. The group had previously underperformed the industry. Much like Nike, Adidas has greatly benefited from its growing retail presence (2,700 stores) [...]