Exclusive extracts from this 69-page-long report:
- Who are the key players?
Pulp production is generally located next to forest areas, while demand follows final consumption trends. As such, many pulp producers are concentrated in the Americas region due to its rich forest resources and higher pulp species productivity, while paper consumption is shifting to emerging economies, particularly China, due to the rapid growth in GDP, population and urbanisation. [...]
Groups analysed in this report include: International Paper, Kimberly-Clark, Oji Holdings, Stora Enso, UPM, Nippon Paper Industries, Nine Dragons Paper, Sappi , Fibria Celulose and Svenska Cellulosa.
- What are the players' strategies?
In a “lower-growth” setting, Kimberly Clark is seeking to rationalise costs and overall capital expenditure. A cost efficiency programme – FORCE (Focused On Reducing Costs Everywhere) – which has been implemented over the past few years, has freed up over €400m. This is being deployed to fund R&D and other growth initiatives. On top of that, non-core business disposals and healthier cash flows in recent years have seen the company disburse higher shareholder returns. […]
- What are the players' key growth and profitability drivers?
Unfavourable developments in UPM Paper ENA (graphic paper) prices and demand have pulled down overall sales. This was in spite of vigorous growth in Specialty Papers, and more moderate expansion in Plywood and Raflatac (adhesives, labels). [...]