Exclusive extracts from this 69-page-long report:
- Who are the key players?
The majority of industry revenue is generated by independent restaurants offering local dishes. A few segments, however, have become truly international, even though differences in consumer preferences imply a certain degree of flexibility when it comes to menu items. The pizza, burger and coffee markets, in particular, see the highest proportion of franchised restaurant chains (e.g. McDonald's, Starbucks, KFC and Burger King). [...]
Groups analysed in this report include: McDonald's, Starbucks, Yum Brands, Autogrill, Restaurant Brands, Chipotle Mexican Grill, Domino's Pizza, Alsea, Yoshinoya Holdings and The Wendy's Company.
- What are the players' strategies?
McDonald's continually builds on the competitive advantages of its System (its franchisees and suppliers, collectively referred to as the "System"), using service alignment and geographic diversification to deliver consistent yet locally-relevant customer experiences. In 2017, McDonald's made significant advances in its franchising strategy, reaching its target of refranchising 4,000 restaurants a full year ahead of its initial timeline. […]
- What are the players' key growth and profitability drivers?
Yoshinoya saw a 5.2% yoy increase in revenues in 2017. This was due to new promotional campaigns, “Joint Pass” and “Super Friday”, in Yoshinoya restaurants and the opening of other brands (Hanamaru, Arcmeal and Kyotaru). [...]