Exclusive extracts from this 67-page-long report:
- Who are the key players?
International fast food restaurant chains may own and run their restaurants, or franchise their concepts to franchisees, or combine ownership and franchising, depending on local market conditions. A general trend towards franchising, as opposed to ownership, has been seen among leaders in recent years. However, some major players, including Starbucks (about 50% owned stores) and Chipotle (100% owned stores), buck this trend. [...]
Groups analysed in this report include: McDonald's, Starbucks, Yum Brands, Autogrill, Restaurant Brands, Domino's Pizza, Chipotle, Wendy's, Alsea and Americana
- What are the players' strategies?
Starbucks is planning to move its store portfolio upmarket, with new store formats accounting for about 20% of total locations in the medium term. The Global Roastery and Starbucks Reserve store formats target coffee enthusiasts by combining features of a high-end coffee store and a traditional Starbucks outlet. They serve premium, specialty coffee products that are prepared locally and also feature more shelf space for packaged coffee products and coffee-related articles. […]
- What are the players' key growth and profitability drivers?
Wendy's drop in sales primarily reflects the group's decision to give up ownership of nearly all its owned restaurants. However, restaurant sales have had a positive one-off impact on reported profits. Excluding exceptional items, profitability is within the industry average. [...]