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Leading Players of the Global Agricultural Equipment Industry

  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides

Parue le 23/04/2018 -

68 pages

Réf : 8XMAC12 / GLO

1 200 € HT


2Plan de l'étude
3Liste des sociétés
PictoXerfi Global


The Global Robotic Industry: the market

04/02/2019 |  103 Pages1600€

1 Présentation de l'étude

Exclusive extracts from this 68-page-long report:

- Who are the key players?

Agricultural machinery is primarily used by farmers or by contractors for the production of food (grains, livestock, fresh produce and other crops such as coffee) and includes tractors, combine harvesters, and other equipment for planting, seeding, haying, ploughing and cultivating. The technological content of the business is growing with the rise of precision farming, which uses technology such as GPS and sensors as well as software and IT services to allow more efficient and data-based management of farm resources. [...]

Groups analysed in this report include: Deere & Company, Kubota, CNH, AGCO, Claas, Bucher, Mahindra & Mahindra, Same Deutz-Fahr, Iseki and First Tractor.

- What are the players' strategies?

Against a background of prolonged weakness in the agricultural machinery market, Deere has implemented several measures to bring down structural costs and improve margins and cash flow. In July 2016, it axed 120 employees at the Moline plant, which produces harvesters. It expects the operating margin at the Agriculture and Turf division to rise to about 12.5% in FY2018 (ending Oct. 31, 2018), up from a 5-year low of 8.3% in FY2015. […]

- What are the players' key growth and profitability drivers?

Claas' revenue was flat in 2016, against a sales contraction in the overall market. Strong sales growth in Eastern Europe (+7.2% on a yearly basis) was offset by falling demand in all other markets. Profitability further deteriorated in 2016, to 3.6%, from a 5-year high of 10.1% in 2012. [...]

2 Plan de l'étude

1. Overview

1.1. The Sector

1.2. Ranking

1.3. Performance Analysis

2. Company Profiles

2.1. Deere & Company

2.2. CNH Industrial

2.3. Kubota

2.4. Agco

2.5. Mahindra & Mahindra

2.6. Claas

2.7. Bucher Industries (Kuhn)

2.8. Same Deutz-Fahr

2.9. Iseki

2.10. First Tractor

3. Sources

4. Annexes

3Liste des sociétés

Deere & Company

CNH Industrial



Mahindra & Mahindra


Bucher Industries (Kuhn)

Same Deutz-Fahr


First Tractor


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The Global Robotic Industry: the market

04/02/2019 |  103 Pages1600€



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