Exclusive extracts from this 71-page-long report:
- Who are the key players?
The European telecommunications market is highly fragmented at the regional level, although market concentration remains strong in most European countries. The vast majority of European telecommunications groups operate within a regional or domestic perimeter, with only a handful of large operators present in extra-European markets. [...]
Groups analysed in this report include: Deutsche Telekom, Telefónica, Vodafone, Orange, BT Group, Altice, TIM – Telecom Italia, Telenor, Telia Company, and Iliad.
- What are the players' strategies?
Challenged by heavy regulation, fierce competition, fast-changing demand trends and a low-growth market environment, telecom companies have been adapting their business models and strategies to reduce costs, focus on more profitable services, and raise average revenues per user. To do so, their key strategies include a stronger focus on converged products (triple-play or quadruple-play), better customer service, network modernisation, efforts to tap the fast-growing B2B market for IT services and solutions, diversification (media and entertainment, banking services, Internet of Things, etc.), as well as targeted international expansion to increase scale. […]
- What are the players' key growth and profitability drivers?
Despite a drop in aggregate sales since 2010, European telecom operators reported steady growth in aggregate profits between 2012 and 2016. To maintain profitability, leading telcos are pursuing a range of measures, including a move away from handset subsidies to reduce subscriber acquisition costs and an ongoing rationalisation of their cost base. Economies of scale also remain crucial to raise profitability by expanding coverage to new areas and upgrading network capacity in existing areas. [...]