The Global Web Industry
AN EXECUTIVE SUMMARY PRESENTING THE FINDINGS OF THE STUDY
A REPORT FORMATTED IN SLIDES, OPERATIONAL AND SYNTHETIC
THE STUDY OF THE GLOBAL MARKET AND THE ACTIVITY OF THE LEADERS
DETAILED ANALYSIS OF THE FINANCIAL PERFORMANCE OF MAJOR LISTED GROUPS
RANKINGS AND POSITIONING OF THE SECTOR'S LEADERS
1760 €
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global web industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
DESCRIPTION OF COMPANIES DEVELOPMENT AXES
Traffic acquisition, user monetisation, diversification of activities : the report details the growth levers prioritised by the world leaders in the web industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.
Detailed plan
THE SUMMARY AND KEY PAGES OF THE REPORT
The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.
FRAMING AND ENVIRONMENT
MARKET FUNDAMENTALS
Overview
The sector
MARKET ENVIRONMENT
Overview (PESTEL analysis)
Macroeconomic environment
Internet access around the world
Time spent on the Internet
The main services used on the Internet
Global IP traffic
Online advertising expenditure
Advertising revenue by media
Online advertising by format
THE MARKET AND LEADERS' ACTIVITY
LEADERS' ACTIVITY AND PERFORMANCES
Leaders' cumulative revenue (2016-2020)
Leaders' growth and profitability
Leaders' profitability
COMPETITION AND LEADERS' STRATEGIES
COMPETITIVE ENVIRONMENT
Overview (Porter's strengths)
Intra-sectoral competition
Threat of new entrants
Governments' influence
Bargaining power of customers
Threat of substitutes
STRUCTURE OF THE COMPETITION
Rankings by advertising revenue
Most popular web browsers and search engines
Social networks rankings
Market share of digital advertising expenditure
LEADERS' STRATEGIES
Traffic acquisition strategies
Setting up affiliate partner networks
Online advertising pricing models
Product development
The rise of the creator economy
Development of BtoC paid services
International expansion
Consolidating leadership
Diversification of activities
With numerous case studies : Alphabet (Google), Facebook, Naver, Twitter, Yandex, etc.
THE FORCES AT WORK
Ranking of the 10 world leaders in the global web industry
Key performance indicators of the 10 leaders (revenue growth and EBIT rate)
SWOT analysis of the 10 leaders
Leader's profiles
Companies covered
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