Consumer Goods

From manufacturers to retailers, from DNVBs to pure online players, Xerfi supports companies in the consumer goods sector as they navigate a rapidly reshaping environment-price–value trade-offs, new usage patterns, the circular economy and the hybridisation of distribution channels.

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Driven by weak growth in purchasing power, the ecological transition and digitalisation, the consumer goods sector is undergoing profound restructuring.

Manufacturers must adjust their product ranges, secure their supply chains and reconcile innovation with responsibility.

Retailers, meanwhile, are arbitrating between price and value, rethinking their business models and accelerating their omnichannel and service strategies. In this context, mastery of customer data, differentiation through experience, the identification of emerging trends and sustainability are becoming the key levers of performance and competitiveness.

€16bn

the French consumer electronics market

65%

market share of French bedding manufacturers

16%

share of 18–75-year-olds who have already consumed CBD

€2bn

France’s trade surplus in jewellery and fine jewellery

From the Expert

Photographing a garment to illustrate second-hand consumption

« Sales of second-hand products have doubled over the past five years. This market is growing under the influence of drivers similar to those shaping discount retail-consumers’ financial motivations and their pursuit of good deals. »

Benoît Samarcq

Consumer Goods Sector Expert, Xerfi

Brainstorming session on a glass wall with sticky notes, focused on consumer product development e produits de consommation

Our solutions for consumer goods industry

Drawing on its recognised expertise in the economy and markets, Xerfi offers a comprehensive range of analysis and advisory solutions. From flagship reports to bespoke analyses, from Call Expert to videos and conferences led by our consultants, we support private and public organisations alike in turning analysis into action.

Customised dashboards and management indicators

To monitor your markets, prices, margins and logistics costs through tailored indicators, gain a granular view of performance signals, and manage your business more effectively in a volatile environment.

Innovation reports, concept and product testing

To test your innovations (formulations, packaging, retail experiences, eco-designed ranges) ahead of launch, assess their potential, and adjust your marketing, communication and distribution strategies based on robust consumer insights.

Competitive landscape mapping

To visualise the competitive forces at play-multinationals, local brands, DNVBs and specialised retailers-compare positioning, establish competitive rankings, identify disruptors and detect opportunities for external growth or partnerships.

Economic, regulatory and societal impact reports

To measure the effects of public policies, environmental regulations or rising costs on your activities, assess your contribution to local value chains, and support your public affairs and advocacy initiatives.

Newsletters, briefings and strategic monitoring content

To continuously track brand and retailer strategies, product innovations, pricing movements and weak consumption signals, and to inform your strategic thinking and internal communications.

A row of supermarket shopping carts - illustrating the consumer goods sector

Use case

Optimising the positioning and profitability of a mass-market brand in the face of the rise of second-hand and low-price offerings

Detailed challenge

A national consumer goods brand was seeing its market share erode due to competition from private-label brands, the boom in second-hand markets and falling prices in its core segments. It needed to clarify its positioning, objectify its performance and identify new growth drivers in order to rearm its strategy.

Objectives

Understand purchasing behaviours: price sensitivity, perceived value, sustainability and channel trade-offs.
Compare performance with competitors (margins, costs and promotional policies).
Identify opportunities for repositioning and moving up the value chain.
Prioritise high-potential segments and the innovations to be developed.

Solutions

Customised dashboards: monitoring of prices, margins, volumes, promotions and elasticities.
Innovation reports and concept testing: assessment of the potential of new eco-designed product ranges.
Competitive landscape mapping: comparison between national brands, DNVBs, private labels and second-hand players.
Strategic monitoring: identification of weak signals and emerging trends.