Hospitality & Foodservice

Hotel chains, independent operators, campsite operators, residence managers, tourism and leisure operators, hospitality sector players, franchised or integrated restaurant chains… Our solutions help them adjust their strategies in response to changing demand, hospitality market trends, cost pressures and growing sustainability requirements.

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The industryOur solutionsUse casePublications

The hospitality and food service sector is evolving rapidly under the impact of new consumption and travel behaviours:

In hospitality, offerings are increasingly focused on customer experience, premiumisation and sustainability. Mastery of booking channels has also become a key issue, with the development of direct sales aimed at reducing dependence on online travel agencies (OTAs).

In food service, offerings are being reshaped across dine-in, delivery, click & collect, fast casual and hybrid concepts, redefining an intensely competitive landscape between chains, independent operators and dark kitchens.

In response to changing customer expectations, sustainability challenges and labour shortages, industry players must adapt their business models, improve productivity and strengthen differentiation in a highly competitive market.

€4bn

turnover of the outdoor hospitality market

484

number of 5-star hotels in France

30%

of French consumers are completely averse to eating out at restaurants

11%

share of chains in traditional full-service restaurants

From the Expert

Unique accommodation set in the heart of nature - within the tourism sector

« Layout design, accommodation offerings and services: most chain-operated campsites look very similar. Operators must imagine new concepts and differentiate themselves by exploring niches such as wellness or nomadic tourism in order to attract customers seeking new experiences. »

Cathy Alegria

Hospitality and Food Service Sector Expert, Xerfi

A team working in a collaborative workshop setting within the food service sector

Our solutions for the hospitality and food service industries

Drawing on its recognised expertise in the economy and markets, Xerfi offers a comprehensive range of analysis and advisory solutions. From flagship reports to bespoke analyses, from Call Expert to videos and conferences led by our consultants, we support private and public organisations alike in turning analysis into action.

Sectoral and company financial analyses

To benchmark your margins, operating ratios and profitability indicators, analyse your break-even point, revenue and performance against sector leaders.

HR diagnostics

To analyse your HR practices (recruitment, retention, training and working conditions), identify attractiveness levers and better address skills shortages in the market.

Business model analysis and viability assessment

To test the robustness of your model-franchise, managed operations, dark kitchens, multi-activity or short supply chains-in the face of market developments and new competitors, and to identify levers for sustainable performance and profitability.

Economic and social assessments and contribution analyses

To highlight your role in employment, tourism attractiveness and local economic vitality, and to strengthen your dialogue with public authorities and investors.

Brand awareness reports and brand image audits, marketing mix assessments

To evaluate perceptions of your brand or chain, measure the coherence of your mix (pricing, service, identity), and strengthen your positioning in a sector where customer experience is becoming a key differentiating factor.

Tables set in a restaurant - illustrating the hospitality and food service sector

Use case

Redefining the positioning and improving the performance of a mid-market hotel chain

Detailed challenge

A national hotel chain was facing declining occupancy rates, rising operating costs and increasing competition from short-term rental platforms. It needed to clarify its positioning, enhance the attractiveness of its properties and optimise its business model in order to restore performance.

Objectives

Identify differentiation levers in a highly competitive market (experience, services, ESG).
Assess the profitability of the model by hotel type and geographic area.
Understand customer expectations and brand perception.
Improve employer attractiveness and reduce staff turnover at property level.

Solutions

Sectoral and company financial analyses to benchmark margins, RevPAR, costs and the performance of the chain’s hotels against direct competitors.
Brand awareness studies and brand image audits to measure brand perception and identify repositioning levers.
Business model analysis and viability assessment to test the profitability of different formats and prioritise investment decisions.
HR diagnostics to analyse recruitment pressures, skills gaps and employer attractiveness levers.