Marketing Research

Our team of qualitative and quantitative research experts supports companies in addressing their marketing challenges: customer insights, communication strategy, innovation, brand management, customer satisfaction and customer experience. Across both B2C and B2B markets, we design bespoke studies to decipher behaviours and expectations, better understand target audiences and their decision-making journeys, analyse perceptions and usage patterns, and identify new opportunities. For each challenge, we select the most relevant research methodologies and approaches to deliver clear, directly actionable insights. Beyond the results, our experts put the findings into perspective to help you refine your strategies, guide your actions and make more informed marketing decisions.

Understand your consumers, target audiences and market

Analyse needs, expectations and behaviours to better understand your target audiences’ decisions

Identify the factors that influence choices and decision-making processes
Understand the emotional and rational drivers that shape behaviours
Identify expectations, pain points and needs that are still poorly addressed
Anticipate changes in usage patterns and behaviours to inform your marketing strategy

Exploratory research: communities, ethnographic studies, focus groups and individual interviews

Surveys and Usage & Attitude (U&A) studies

Consumer segmentation and profiling studies

Consumer Connect: helping your teams better understand their target audiences

Strengthen your brands and communication strategy

Analyse your positioning, image and communications to increase the impact of your brands

Define a distinctive brand territory and strengthen your positioning against competitors
Build consistent, relevant brand messaging tailored to your target audiences
Measure awareness, image and the impact of your communications to identify areas for improvement
Evolve your brands in line with changing usage patterns, expectations and behaviours

Brand platforms and brand foundations

Marketing mix reviews: assessment and optimisation of your offerings

Pre- and post-testing of campaigns and communication strategies

Spontaneous, aided and Top-of-Mind awareness studies

Brand image, price image and satisfaction studies

Turn consumer insights into winning innovations

Identify opportunities, generate new ideas and secure your innovations

Identify trends, weak signals and shifts in expectations and behaviours
Generate new innovation opportunities based on the needs and usage patterns of your target audiences
Test and optimise your concepts, offerings, products, services and packaging
Secure each stage of the innovation process through to implementation

Concept, offer, service and packaging testing

Home Use Tests: evaluate your products in real-life usage conditions

Co-creative approaches: exploration, ideation and concept generation