Tourism, Sport & Leisure

Hospitality groups, tour operators, outdoor hospitality specialists, leisure park operators, and players in sport and wellness… Our solutions support the transformation of the tourism, sport and leisure sector, where customers are increasingly attentive to experience quality, environmental impact, pricing and the personalisation of tourism and leisure offerings.

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Tourism, sport and leisure are undergoing rapid restructuring. In the tourism market, the rise of short-haul travel, growing demand for more responsible holidays, the digitalisation of customer journeys and premiumisation are reshaping business models.

Tour operators and managers of cultural or sports venues must contend with climate change, activity seasonality, labour shortages and rising costs. In response to these challenges, innovation, the use of customer data, offer diversification and cooperation between public and private stakeholders are becoming essential levers to strengthen the attractiveness and competitiveness of destinations and operators.

€12bn

household spending on private leisure and sports activities

19%

share of campsites affiliated with a network

€80

average revenue per available room (RevPAR)

16 million

number of registered sports participants in France

From the Expert

A Ferris wheel and amusement rides - illustrating the leisure sector

« Leisure parks face highly seasonal attendance, increasing competition and low profitability. To improve performance, they must both optimise visitor flows and strengthen differentiation in order to remain attractive. »

Alix Merle

Tourism, Sport and Leisure Sector Expert, Xerfi

An executive reviewing information on a laptop

Our solutions for the tourism, sport and leisure industries

Drawing on its recognised expertise in the economy and markets, Xerfi offers a comprehensive range of analysis and advisory solutions. From flagship reports to bespoke analyses, from Call Expert to videos and conferences led by our consultants, we support private and public organisations alike in turning analysis into action.

Competitive landscape mapping

To visualise players across the tourism sector (traditional operators, OTAs, leisure platforms, hybrid accommodation providers, public and private operators), identify competitors, compare business models and pinpoint new areas of opportunity.

Sectoral and company financial analyses

To benchmark profitability, cost structures and performance across players (groups, franchises and independent operators), and guide your investment and positioning decisions.

Economic and social assessments and contribution analyses

To highlight the economic, social and territorial footprint of tourism, sport and cultural activities, and objectively demonstrate your contribution to local attractiveness.

Economic, regulatory and societal impact reports

To assess the effects of a reform (regulation of tourist rentals, environmental standards, public funding for sport, etc.) on your activity and partners.

HR diagnostics

To assess recruitment pressures, structure training and retention policies, and strengthen the attractiveness of jobs in tourism, sport and leisure.

A lively beach scene with holidaymakers - illustrating the tourism, sports, and leisure sector

Use case

Optimising attendance and diversifying revenue streams for a leisure park facing strong seasonality

Detailed challenge

A major leisure park was experiencing visitor numbers heavily concentrated over two summer months, leading to a deterioration in the customer experience. Management therefore sought to diversify off-season activities and objectively identify levers to smooth revenue over the year.

Objectives

Identify competing offerings likely to attract the same family audience.
Understand barriers to off-season visits and visitor expectations.
Determine activities and services capable of generating additional revenue.
Strengthen the site’s attractiveness to seasonal staff.

Solutions

Competitive landscape mapping: analysis of leisure parks, indoor leisure centres, cultural or sports facilities located within the catchment area.
Sectoral and company financial analyses: benchmarking of key ratios (revenue per visitor, share of ancillary sales, cost structure).
Economic and social assessments: highlighting the park’s contribution to local tourism to support requests for funding or support from local authorities.
Economic, regulatory or societal impact studies: assessment of the effects of extended opening hours or new types of activities (wellness, indoor offerings, events) on attendance and revenues.
HR diagnostics: analysis of recruitment pressures, training needs and seasonal staff retention to improve service quality.