Automotive

Manufacturers, equipment suppliers, distributors, rental companies, car-sharing operators, repairers and mobility service providers… Our solutions support the automotive and mobility ecosystem in its transition towards electrified powertrains and the growth of electric vehicles, autonomous driving and connected services, paving the way for smarter and more sustainable mobility.

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The automotive sector is undergoing an unprecedented transformation.

The electrification of vehicle ranges, the rise of autonomous driving, connectivity and new forms of mobility (shared, on-demand) are reshaping value chains. Manufacturers must finance substantial investments in batteries, electronics and software, while simultaneously decarbonising their sites and securing their supply chains.

In the face of Asian competition and changing usage patterns—particularly the growth of leasing (long-term, short-term) and car-sharing—the challenge is to develop mobility solutions that are more efficient, smarter and more competitive.

59 years

the average age of a new vehicle buyer in France

31%

share of buyers using leasing to finance their vehicle

20%

share of recycled or bio-sourced materials in new vehicles

€25bn

automotive maintenance and repair market

From the Expert

An electric vehicle being charged - illustrating the transformation of the automotive sector

« Despite public support that is expected to be scaled back, the appeal of electric vehicles is set to improve steadily. Greater driving range, faster charging, more durable batteries and declining prices are strengthening the competitiveness and affordability of EVs, supported by an increasingly dense charging infrastructure. »

Pierre Paturel

Automotive Sector Expert, Xerfi

A team meeting to discuss strategies related to the automotive sector

Our solutions for the automotive industry

Drawing on its recognised expertise in the economy and markets, Xerfi offers a comprehensive range of analysis and advisory solutions. From flagship reports to bespoke analyses, from Call Expert to videos and conferences led by our consultants, we support private and public organisations alike in turning analysis into action.

Forecasts and forward-looking scenarios

To anticipate developments across the value chain—electrification, digitalisation, ondemand mobility and financing models—and identify growth drivers in high-potential segments such as electric vehicles, batteries, connected services and shared mobility.

Usage and Attitude studies, insight-driven analysis

To understand emerging mobility behaviours-perceptions of electric vehicles, uptake of car-sharing, and trade-offs between purchase, leasing or subscription models. These analyses inform your product, pricing and customer experience strategies.

Competitive landscape mapping

To visualise the repositioning of manufacturers, equipment suppliers, rental companies and new entrants (Chinese brands, platforms, mobility start-ups), and identify opportunities for partnerships, diversification or consolidation.

Geopolitical and climate dependency audits

To assess risks linked to critical raw material dependencies, the location of your sites or suppliers, and to strengthen the resilience of your supply chains in the face of geopolitical tensions and the energy transition.

Business model analysis and viability assessment

To test the robustness of your models—production, distribution and mobility-as-a-service—measure their profitability in a context of rapid technological change, and identify adjustment levers to ensure sustainable performance.

Close-up of the front of a vehicle parked in a driveway - illustrating the automotive sector

Use case

Understanding changes in usage patterns and financing models to adjust a car manufacturer’s offering

Detailed challenge

A car manufacturer sought to gain a clearer understanding of new automotive usage patterns and how consumers arbitrate between purchase, leasing (long-term, short-term) and subscription models. The decline of diesel, the rise of electric vehicles (EVs), increasing total cost of ownership (TCO) and the diversification of mobility offerings were making the market increasingly complex to interpret. The challenge was to rely on robust analysis to refine the commercial offering, calibrate product ranges and adjust pricing strategies.

Objectives

Measure changes in purchasing and financing behaviours.
Identify the segments most receptive to electric vehicles and new usage models.
Track market trends and competitors’ repositioning.
Provide quantitative benchmarks to adjust the offering, pricing and marketing priorities.

Solutions

Usage and Attitude studies, insight-driven analysis: qualitative and quantitative research to analyse perceptions of electric vehicles, motivations and barriers, purchase intentions, and sensitivity to the different financing options.
Forecasts and forward-looking scenarios: modelling demand trends by powertrain, age group, household type or financing channel.
Competitive landscape mapping: benchmarking the positioning, product ranges, financing strategies and services offered by leading manufacturers.
Business model analysis: assessing the impact of changing usage patterns on commercial performance (conversion rates, margins, customer retention) to inform development decisions and adjustments to the offering.