Technology & Digital

Software publishers, IT services companies, start-ups and deeptech firms, telecom operators, data centre operators, cloud, cybersecurity and hardware players… Our solutions cover the entire digital ecosystem, guiding your decisions in response to technological advances, competitive pressure and shifting business models.

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The technology sector is advancing at the pace of disruptive innovation—generative AI, cloud computing, cybersecurity, 5G, data and robotics...

Companies, public administrations and operators are accelerating their digital transformation, giving rise to new needs in infrastructure, managed services, software development, SaaS integration and cybersecurity support.

In an environment marked by skills shortages, short innovation cycles and intense international competition, industry players must strike a balance between specialisation and the industrialisation of their business models, while strengthening technological investment to remain competitive in IT and digital markets.

73%

share of French people using e-government services

7,000

number of quantum computing patents filed in France over the past 25 years

+25%

annual growth in global IP traffic

33 million

number of high-speed and very high-speed internet subscriptions

From the Expert

AData analysis through a digital interface

« Digitalization is still largely imposed on business leaders, mainly driven by regulatory requirements and the need to increase productivity. »

Flavien Vottero

Technology & Digital Sector Expert, Xerfi

Collaboration between developers on a digital project

Our solutions for the technology and digital industries

Drawing on its recognised expertise in the economy and markets, Xerfi offers a comprehensive range of analysis and advisory solutions. From flagship reports to bespoke analyses, from Call Expert to videos and conferences led by our consultants, we support private and public organisations alike in turning analysis into action.

Forecasts and forward-looking scenarios

To anticipate developments in digital markets-software, cloud, cybersecurity, AI and data-identify growth drivers and prioritise your technology investments.

Analysis of risks and sectoral transformation drivers

To understand the impact of technological disruptions (AI, cloud, cybersecurity, etc.), regulatory or geopolitical developments (digital sovereignty, GDPR, the AI Act), and define your levers for resilience and adaptation.

Competitive landscape mapping

To visualise the various digital ecosystems (start-ups, scale-ups, major players, integrators, operators), compare business models and identify external growth opportunities.

Operational recommendations and action plans

To turn Xerfi’s analyses into concrete strategies: technology prioritisation, offering structuring, revenue models, go-to-market strategies and international expansion.

Economic, regulatory and societal impact reports

To assess the effects of regulations (GDPR, DSA, DMA, the AI Act, digital taxation) or innovations on technology value chains and corporate competitiveness.

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Use case

Prioritising technology investments and structuring offerings in the face of the rise of AI and cloud computing

Detailed challenge

A mid-sized B2B software publisher was experiencing intensifying competition, driven by new players specialising in AI, vertical SaaS and cloud services. Uncertain about which technologies to prioritise, the company needed to clarify its investment focus, reposition certain offerings and better identify external growth opportunities.

Objectives

Identify high-potential segments.
Assess the impact of technological and regulatory disruptions across the value chain.
Benchmark strengths against both traditional competitors and new entrants.
Define an action plan to adjust the offering, business model and commercial strategy.

Solutions

Forecasts and forward-looking scenarios: modelling SaaS, cloud, AI and cybersecurity markets over a 3–5 year horizon to prioritise key investment areas.
Analysis of risks and transformation drivers: assessment of the impact of new regulations (GDPR, DSA, DMA, the AI Act) and technological advances on the company’s business model.
Competitive landscape mapping: in-depth comparison of positioning between established software vendors, specialised start-ups and global platforms.