THE EUROPEAN STAFFING MARKET

MARKET ANALYSIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the european staffing market and its prospects.

COMPANIES' BUSINESS STRATEGIES

Digitisation of the offer, initiatives to attract temporary workers, diversification of the activity, renewal of recruitment methods, refocusing of the activity, strategies for international conquest, external growth : the report details the growth levers prioritised by the world leaders in the european staffing market, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

THE SECTOR ENVIRONMENT

• Overview

• Socio-cultural trends

• Technological factors

THE EUROPEAN RECRUITMENT MARKET

• Macro-economic environment

• The employment market

LEADERS' BUSINESS AND PERFORMANCE

• Revenue

• Operating profit

• Geographical breakdown of revenues

• Individualised activity and performance

4. COMPETITION AND LEADERSHIP STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Intra-sector competition

• Threat of new entrants

• Threat of substitutes for recruitment agencies

• Threat of substitutes for temporary employment agencies

• Customers' bargaining power

• Bargaining power of candidates

• The competitive field of recruitment groups

• The major HR markets and their degree of competition

• Categories of groups and their activities

• Leaders' positioning

LEADERS' STRATEGIES

• Overview

• Digitalisation

• Initiatives to attract temporary workers

• Diversification of the business

• Refocusing activities

• Renewing recruitment methods

• International expansion strategies

• Offensive external growth policies

5. SOURCE

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the European staffing market

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• Gi Group Holding

• Groupe Crit

• Hays

• ManpowerGroup

• PageGroup

• Randstad

• Staffline Group

• Sthree

• Synergie

• The Adecco Group

Gi Group Holding

Groupe Crit

Hays

ManpowerGroup

PageGroup

Randstad

Staffline Group

Sthree

Synergie

The Adecco Group