THE GLOBAL SPORTS INDUSTRY

IN THIS XERFI GLOBAL REPORT :

MARKET ANALYSIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic, legislative and technological factors, etc.), the study provides our exclusive analysis of the past evolution of the global sports industry and its prospects.

COMPANIES' BUSINESS STRATEGIES

Finding sponsors, building loyalty and attracting supporters, federating a community on social networks, having a modern venue : the report details the growth levers prioritised by the world leaders in the sports industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

• The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

MARKET FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview

• The economic environment

• The technological environment

• The legislative environment

THE GLOBAL MARKET FOR THE SPORTS INDUSTRY

• The European football market

• The North American sports market

• Valuation of franchises/teams

• Sports sponsorship

LEADERS' ACTIVITY AND PERFORMANCES

• Income

• Operating profit rate

• Individualised activity and performance

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Competitive intensity

• Broadcasters

• The substitutes

• Equipment manufacturers

LEADERS' STRATEGIES

• Overview

• Sponsorship remains a key element for clubs

• Retaining and attracting supporters

• Federating a community on social networks

• Arrange modern speaker

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global sports industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• DALLAS COWBOYS

• REAL MADRID

• FC BAYERN MUNICH

• MANCHESTER CITY

• FC BARCELONA

• PARIS SAINT-GERMAIN

• MANCHESTER UNITED

• LIVERPOOL FC

• NEW ENGLAND PATRIOTS

• LOS ANGELES RAMS

DALLAS COWBOYS

REAL MADRID

FC BAYERN MUNICH

MANCHESTER CITY

FC BARCELONA

PARIS SAINT-GERMAIN

MANCHESTER UNITED

LIVERPOOL FC

NEW ENGLAND PATRIOTS

LOS ANGELES RAMS