IN THIS XERFI GLOBAL REPORT :
In addition to a comprehensive view of the sector's environment and demand (macroeconomic, legislative and technological factors, etc.), the study provides our exclusive analysis of the past evolution of the global sports industry and its prospects.
COMPANIES' BUSINESS STRATEGIES
Finding sponsors, building loyalty and attracting supporters, federating a community on social networks, having a modern venue : the report details the growth levers prioritised by the world leaders in the sports industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.