Exclusive extracts from this 25-page-long report:
- Who is the player?
Sony develops and markets a range of electronics, from components to devices such as cameras, smartphones, TVs and game consoles. In semiconductors, it has particularly solid expertise in imaging technology. The group also has significant interests in entertainment through its Pictures, Music and G&NS units; while Financial Services provides banking and insurance services. [...].
- What are the player's strategies?
Sony, which made its name as the hardware company behind the Walkman and personal computers, has been in the process of reshaping its portfolio and identity over the past few years. The group now describes itself as “a creative entertainment company with a solid foundation of technology”. […].
- What are the player's strengths and weaknesses?
Diversified portfolio that includes electronics hardware and software, entertainment content and financial services […]
The PlayStation is the world's most successful gaming console (100 million in units sales achieved in 2019) […]
The Pictures business remains weighed down by sluggish profitability (5.5% in 2018), especially compared to most industry peers (+10%) […]
Smartphone sales and profitability continue to nosedive […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.