Exclusive extracts from this 24-page-long report:
- Who is the player?
The Kraft Heinz Company was born in 2015 following the €56bn acquisition of Kraft Foods Group by Heinz. The Kraft Foods Group, a North American grocery business, was spun off from Kraft Food Inc. (subsequently known as Mondelez International) in 2012. The history of Heinz dates back to 1869. [...].
- What are the player's strategies?
One of the ways in which the company has been attempting to rebuild its competitive advantage is by investing in foodtech. Year-end 2018 saw much activity in this area, particularly with the establishment of Evolv Ventures, an approx. €85m foodtech venture fund. Evolve Ventures will invest in promising technology startups focused on enhancing different stages of the food value chain, i.e. food production, operations (supply chain, logistics, etc.), consumer data and marketing, and new business/distribution models, i.e. direct-to-consumer and e-commerce. […]
- What are the player's strengths and weaknesses?
Iconic product lines […]
Strong marketing experience across traditional advertising channels […]
Currently under investigation by the US SEC […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.