
Last update : 27/09/2021
Price : 580 €HT
Number of pages : 68 pages
Language : English
Format : PDF (immediate availability) or paper
Collection : Xerfi Classic
Reference : 21WENT07
Throughout the whole year, Xerfi's experts scrutinize the activity of major French groups. They use the latest figures and surveys available, examine the most specialised documentary sources and analyse recent news about these groups in order to provide you with a comprehensive diagnostic tool.
SYNTHESIS & STRATEGIC CONCLUSIONS
THE GROUP AT FIRST GLANCE
SWOT ANALYSIS
SUMMARY
THE GROUP'S PROFILE
OVERVIEW
The group's identity
PRESENTATION OF THE GROUP
JCDecaux's activities
Geographical distribution of activity
Clients by sector
HUMAN RESOURCES
Evolution and structure of the workforce
SHAREHOLDERS
Shareholding structure
GOVERNANCE
Composition of the Executive and Supervisory Board
STOCK MARKET
The stock fact sheet
COMPETITIVE ENVIRONMENT
The world's leading outdoor advertising groups
Geographical positioning of the main competitors
The main players in billboard advertising in France
DYNAMICS OF THE GROUP AND ITS ACTIVITIES
ENVIRONMENTAL ANALYSIS
Global advertising market
French advertising market
French outdoor advertising market
GROUP'S BUSINESS
Consolidated sales
Sales by quarter
Sales by activity
Sales by geographical area
Business dynamics by type of customer
Sales in Q1 2021
OPERATIONAL PERFORMANCE
Operating margin
COMPETITIVE ANALYSIS
Performance of the main competitors
DEVELOPMENT AXES AND HIGHLIGHTS
SHORT-TERM MEASURES TO ADDRESS THE CRISIS
Act and react to the drop in activity
MEDIUM-TERM MAIN DEVELOPMENT AXES
Overview
ADVERTISING NETWORK DEVELOPMENT AND OPTIMISATION
Strengthen the attractiveness and potential of the network
Increase campaigns effectiveness
Focus on self-service bicycle rental system
DIGITAL MEDIA DEPLOYMENT
Center growth around digital
POSITIONING ON INTERNATIONAL MARKETS
Carry out targeted acquisitions
Main contracts signed since 2020
FINANCIAL DATA
OVERVIEW OF FINANCIAL ELEMENTS
Key figures
ECONOMIC AND FINANCIAL INDICATORS
Operating statement
Consolidated balance sheet in value
Structure of the consolidated balance sheet
Main ratios
DATABASE
INSCRIPTION NEWSLETTER SECTORIELLE
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