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The Global Sports Industry

AN EXECUTIVE SUMMARY PRESENTING THE FINDINGS OF THE STUDY

A REPORT FORMATTED IN SLIDES, OPERATIONAL AND SYNTHETIC

THE STUDY OF THE GLOBAL MARKET AND THE ACTIVITY OF THE LEADERS

DETAILED ANALYSIS OF THE FINANCIAL PERFORMANCE OF MAJOR LISTED GROUPS

1950

Reference25WXSME04Pages85FormatPDF
Last update10/11/2025Languages
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MARKET ANALYSIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global sports industry and its prospects.

COMPANIES' BUSINESS STRATEGIES

The report details the growth levers prioritised by the world leaders in the sports industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

Detailed plan

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SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies..

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

OVERVIEW

ECONOMIC FACTORS

  • GDP

  • Global GDP

  • The rise of the middle class

THE TECHNOLOGICAL ENVIRONMENT

  • Digital evolution

  • Use of social media

  • The most followed elite athletes on social media

  • Broadcasters

  • Technology

THE LEGISLATIVE ENVIRONMENT

  • Legislation

THE GLOBAL SPORTS MARKET

  • Revenues from the global sports market (overall, media rights, sponsorship)

  • Major sponsorship contracts in football

  • Share of revenue from sponsorship

THE EUROPEAN FOOTBALL MARKET

  • Revenues from European football

  • The influence of the Big Five in European football

  • Detailed fact sheets on the five major European leagues: Premier League, Bundesliga, La Liga, Serie A, Ligue 1

  • The wage costs of the Big Five

THE NORTH AMERICAN SPORTS MARKET

  • Revenues from major North American sports

  • Distribution of revenue in American leagues

  • NFL revenues from broadcasting rights

  • NBA revenues from media and sponsorship

VALUATION OF THE MAIN CLUBS AND LEAGUES

REVENUE

  • Cumulative revenue of market leaders

  • Ranking by growth rate

EBIT MARGIN

  • Cumulative EBIT margin of market leaders

  • Ranking by EBIT margin

INDIVIDUAL ACTIVITY AND PERFORMANCE

  • Rankings of the 10 world leaders in the global sports

  • Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

  • SWOT analysis of the 10 leaders

  • REAL MADRID

  • MANCHESTER CITY

  • MANCHESTER UNITED

  • FC BAYERN MUNICH

  • FC BARCELONA

  • PARIS SAINT-GERMAIN

  • ARSENAL FC

  • LIVERPOOL FC

  • DALLAS COWBOYS

  • LAS VEGAS RAIDERS

Companies covered

A
ARSENAL FC
D
DALLAS COWBOYS
F
FC BARCELONA
FC BAYERN MUNICH
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