The Global Sporting Goods Industry
AN EXECUTIVE SUMMARY PRESENTING THE FINDINGS OF THE STUDY
A REPORT FORMATTED IN SLIDES, OPERATIONAL AND SYNTHETIC
THE STUDY OF THE GLOBAL MARKET AND THE ACTIVITY OF THE LEADERS
DETAILED ANALYSIS OF THE FINANCIAL PERFORMANCE OF MAJOR LISTED GROUPS
RANKINGS AND POSITIONING OF THE SECTOR'S LEADERS
1950 €
MARKET ANALYSIS IN THE LIGHT
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global sporting goods industry and its prospects.
COMPANIES' BUSINESS STRATEGIES
Diversification of activities, strengthening brand awareness, strengthening customer relations, strengthening international presence, accelerating towards sustainability, product innovation: the report details the growth levers prioritised by the world leaders in the sporting goods industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.
Detailed plan
SUMMARY AND KEY PAGES OF THE REPORT
The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.
SCOPE OF THE REPORT
OVERVIEW
BUSINESS FUNDAMENTALS
THE SECTOR ENVIRONMENT
- Overview
- Economic factors
- The rise of e-commerce
- The use of social networks
- Social factors
THE GLOBAL SPORTING GOODS MARKET
- The global sporting goods market
- Outsourcing production
- Sports sponsorship
LEADERS' BUSINESS AND PERFORMANCE
- Revenue
- Operating profit
- Activity and individualised performance
COMPETITIVE ENVIRONMENT
- Porter's 5 forces (Overview)
- Competitive intensity
- Threat of new entrants
- Customers' bargaining power
- Threat of substitutes
LEADERS' STRATEGIES
- Overview
- Strengthening customer relations
- Product innovation
- Diversification of activities and customer markets
- International development
- Accelerating towards sustainability
- Rankings of the 10 world leaders in the global sporting goods industry
- Key performance indicators of the 10 leaders (revenue growth and EBIT rate)
- SWOT analysis of the 10 leaders
- Nike
- Adidas
- Decathlon
- VF Corporation
- Puma
- Anta
- Lululemon
- Under Armour
- Asics
- Columbia Sportswear
Companies covered
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