The Global Advertising Industry
AN EXECUTIVE SUMMARY PRESENTING THE FINDINGS OF THE STUDY
A REPORT FORMATTED IN SLIDES, OPERATIONAL AND SYNTHETIC
THE STUDY OF THE GLOBAL MARKET AND THE ACTIVITY OF THE LEADERS
DETAILED ANALYSIS OF THE FINANCIAL PERFORMANCE OF MAJOR LISTED GROUPS
RANKINGS AND POSITIONING OF THE SECTOR'S LEADERS
1760 €
IN THIS XERFI GLOBAL REPORT :
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS
In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global advertising industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.
COMPANIES' BUSINESS STRATEGIES
Strengthening of the data offer, international development, positioning on new media, etc. : the report details the growth levers prioritised by the world leaders in the advertising industry, after analysing their main strengths and weaknesses.
EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE
This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.
Detailed plan
SUMMARY AND KEY PAGES OF THE REPORT
The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.
SCOPE OF THE REPORT
OVERVIEW
MARKET FUNDAMENTALS
SECTORAL ENVIRONMENT
- Overview (PESTEL analysis)
- Economic factors
- Social factors
- Legislative factors
- Technological factors
THE GLOBAL ADVERTISING MARKET
- Key market indicators
- Digital advertising
- Structural drivers of mobile advertising
LEADERS' ACTIVITY AND PERFORMANCES
- Revenue
- Operating profit rate
- Individualised activity and performance
COMPETITIVE ENVIRONMENT
- Porter's 5 forces (overview)
- Intra-sectoral competition
- New entrants
- Customers
- The suppliers
LEADERS' STRATEGIES
- Overview
- Capturing and using data
- Strengthening the data offer
- Restructuring of agency networks
- Leaders' offensive on new digital uses
- International expansion
- Rankings of the 10 world leaders in the global advertising industry
- Key performance indicators of the 10 leaders (revenue growth and EBIT rate)
- SWOT analysis of the 10 leaders
- X ADVANTAGE SOLUTIONS
- BLUEFOCUS COMMUNICATIONS GROUP
- DENTSU
- HAKUHODO
- HAVAS GROUP
- INTERPUBLIC GROUP
- OMNICOM
- PUBLICIS GROUPE
- STAGWELL
- WPP
Companies covered
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