The European P&C Insurance Market
Growth drivers, high-potential areas, competitive landscape : where to invest by 2030 ?
The latest market and competitive figures
Our 2030 forecasts and detailed country-by-country data
Ranking of the top 15 non-life insurance groups in Europe
Numerous case studies to illustrate the challenges facing the sector
An operational format with 28 slides of insights and a detailed 250-page report
Access to the full study database
4500 €
A strategic study to
Analyse the market and its outlook through 2030
This study provides a comprehensive overview of property & casualty insurance trends in Europe. As the burden of weather-related claims is spiralling out of control, justifying unprecedented rate increases, how are technical balances evolving? Amidst heightened geopolitical tensions and international uncertainties, what is the real outlook for growth between now and 2030?
Identify hight potential growth market
Using an exclusive scoring system, Xerfi's experts have identified the most promising European markets. Based on some fifteen key competitiveness indicators, the study highlights the areas to be prioritised for strategic development. Which markets offer the greatest opportunities? What are the levers of attractiveness specific to each country?
Understand the competition and its evolution
The report provides a ranking of the 15 European leaders and an analysis of concentration in the various countries. What is the financial performance of the leaders? How are they strengthening their positions in Europe? And which markets are the most competitive and which the most locked-in?
Detailed plan
Report scope and market overview
Property and casualty insurance, also known as fire, accident and miscellaneous risks insurance, represents a European insurance market worth nearly €1,000bn in non-life insurance premiums collected. Germany, France, the UK, Switzerland and the Benelux countries remain pillars of the insurance industry, where insurance density, strong underwriting practices, and solid technical ratios continue to differentiate leading insurance companies.
Yet this supremacy is being challenged. Central and Eastern Europe are showing sustained growth momentum, driven by the rapid catching up of their insurance markets, a still-contained claims ratio, and expansion opportunities for players like Talanx and Uniqa. These countries are emerging as strategic areas for insurance products development, particularly in the motor and home segments.
Faced with evolving customer expectations, insurance companies are carrying out an in-depth review of their distribution channels, risk management approaches, and operating models. European policyholders—more mobile and connected than ever—demand seamless, digital-first journeys. In response, Allianz has launched a direct sales offensive through its Allianz Direct brand, already active in five European countries, reflecting the sector's broader digital transformation.
Within this new landscape, climate risks, extreme weather events, repeated claims, and geopolitical shocks are reshaping the regulatory environment and strengthening the need for proactive risk prevention. As insurance regulations tighten and customer behaviour shifts, sector players must rethink their strategies to maintain financial performance while controlling their combined ratio—the ultimate benchmark of profitability in property and casualty insurance.
By 2030, a new balance will emerge in the European insurance industry, where the ability to innovate, identify profitable niches, and excel in claims management will determine which insurance companies lead the way.
In about thirty slides, the executive summary provides access to the study's conclusions on the market outlook to 2030, the dynamics by country and the strategic challenges within the sector.
Market drivers and business indicators : growth in insurance premiums written, breakdown of business by country and by segment, analysis of tariff trends in property and casualty insurance, etc.
Analysis of demand : perception of the quality/price ratio of insurance, level of confidence in insurers, analysis of practices in terms of taking out insurance or not taking it out.
Performance indicators for non-life insurers : changes in the cost of claims, analysis of profitability by country: expense ratio, loss ratio, combined ratio, etc.
Xerfi's 2030 forecasts on the macroeconomic environment, premium growth in Europe and trends in the market's main drivers
Simplifying underwriting in the face of increasing policyholder mobility | Case study: how Allianz is developing direct sales in Europe with the Allianz Direct brand
Develop connected insurance to price risks more accurately | Overview of connected offers and "pay as you drive" or "pay as you live" formulas (Allianz, Zurich, Direct Line Group, Axa, Unipol)
Controlling claims slippage due to climatic hazards | Overview of insured and uninsured economic losses worldwide since 1970
Optimising claims management using artificial intelligence | Case study: Data4Risk's climate risk analysis solutions
Tapping into the tech ecosystem, a breeding ground for innovation and transformation | Focus on the Achmea Innovation Fund, InnovAllianz and Axa Venture Partners incubation, support and financing structures
Exclusive ranking of the most attractive markets
Comparative mapping of European countries using 15 economic and sectoral criteria
- Economic fundamentals: GDP, standard of living, business fabric, economic outlook to 2030
- Insurable mass: housing and vehicle stock, weight of investment in housing in GDP
- Claims experience: road deaths and accidents, crime, poor housing
- Insurance culture: insurance density, penetration of insurance in the economy, weight of insurance in household consumption expenditure
30 country profiles : Germany, France, Netherlands, Belgium, Luxembourg, Ireland, Sweden, Denmark, Finland, Norway, Iceland, Baltic States, Austria, Czech Republic, Hungary, Poland, Croatia, Slovenia, Slovakia, Spain, Portugal, Italy, Cyprus, Malta, Bulgaria, Greece, Romania.
Competitive intensity : level of market concentration in the various European countries
Analysis of the 15 market leaders : rankings and key figures, main acquisitions and disposals in Europe
Fact sheets on 10 players : 5 European leaders (Allianz, Axa, Zurich, Talanx, Generali), 2 regional leaders (Uniqa, Mapfre), 3 national leaders (Tryg, Länsförsäkringar, Gjensidige)
Companies covered
Tables and charts
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