THE GLOBAL TOBACCO INDUSTRY

MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, demographics, etc.), the study provides our exclusive analysis of the past evolution of the global luxury goods industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

DESCRIPTION OF COMPANIES DEVELOPMENT AXES

Slowing the structural decline in tobacco sales, improving operational performance, countering or taking advantage of competition from substitutes, diversifying the business in anticipation of a tobacco-free world: the report details the growth levers prioritised by the world leaders in the tobacco industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

This ten-page summary draws the reader's attention to the key elements of the study.

2. SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

3. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

KEY FIGURES FOR THE SECTOR

THE FUNDAMENTALS OF THE TOBACCO INDUSTRY

• The tobacco industry value chain

• Raw material suppliers

• The main products

• The location of industrial activity

4. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• The fight against smoking

• Illicit tobacco trade

• Global population trends and smoking prevalence by region

THE GLOBAL TOBACCO MARKET

• Smoking prevalence by gender and income and by country

• Smoking prevalence by country

• Global cigarette consumption by volume

• Cigarette consumption by major region (China, Europe, Southeast Asia, America, North Africa and the Middle East, Oceania, Africa)

• The global tobacco market by value

ACTIVITY AND LEADERS' PERFORMANCES

• Leaders' aggregate revenue

• Leaders' ranking

• Leaders' aggregate operating profit rate

• Individualised activity and performances

5. COMPETITION AND LEADERS' STRATEGIES

COMPETITION IN THE TOBACCO INDUSTRY

• Rankings by revenue

• Leaders' positioning by region

• Leaders' positioning by product

• Global market shares

COMPETITIVE ENVIRONMENT

• Suppliers, new entrants, regulation, and the rise of substitutes

LEADERS' STRATEGIES

• Strengthen its positions on the most dynamic and/or profitable markets

• Delaying the implementation of anti-smoking measures through lobbying

• Increasing the prices of tobacco products

• Restructuring the business and further consolidating the sector

• Entering the market for 'reduced risk' products

• Integrating new sectors of activity

6. FORCES AT WORK

• Ranking of the 10 world leaders in the global tobacco industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

• Leader's profiles