Découvrez 3 minutes de cette étude en vidéo
Exclusive extracts from this 110-page-long report:
- What is the business?
According to the OECD, an e-commerce transaction is “the sale or purchase of goods or services, conducted over computer networks by methods designed for the purpose of receiving or placing orders. Goods or services are ordered by those methods, but payment and delivery do not have to be conducted online […]. Excluded are orders made by telephone calls, facsimile or manually typed e-mail.”
- What are the main markets?
The U.S. remained the world's largest B2C e-commerce market by value in 2018, largely owing to high digital shopping penetration rates as well as high average spending. However, China's e-commerce market keeps growing at a faster rate and should surpass the U.S. as the largest market during 2019-2020. More generally, Asian e-commerce markets will keep growing at high paces over the next decade, driven by large populations, rising income levels, growing internet penetration and high adoption of mobile devices, as well as the slower expansion of physical retail networks.
- Who are the key players?
E-commerce companies are very diverse, with no two comparable operators. Differences include anything from product and service portfolios, geographical reach, degree of diversification, to business models. Amazon remains the world's leading online retailer by many counts. In 2018, it was by far the world's largest e-commerce company by revenues, the most visited e-commerce website in Western e-commerce markets, and the most diversified and international operator.
- How intense is competition?
Competition in the online retail market is fierce and fostered by all of the market's driving forces. Large online retailers are racing to expand into new countries and market segments in order to consolidate and increase their market share as well as fend off the threat of new entrants.