Exclusive extracts from this 102-page-long report:
- What is the business?
The tyre industry designs, manufactures and markets tyres for a variety of vehicles, ranging from passenger/light truck cars and commercial vehicles (buses and trucks) to farm, mining and construction machinery, aircraft and bicycles. The present report focuses particularly on the passenger/light truck car and commercial car tyre end-markets, which generate the largest stream of revenues for the tyre industry, respectively accounting for approx. 60% and 30% of global sales value.[…]
- What are the main markets?
The demand dynamics of the passenger/light truck and commercial car tyre market differ according to end customer. Approximately 20%-30% of vehicle tyres are sold to OEMs (original equipment manufacturers i.e. carmakers), a market where demand is driven by automobile production and new vehicle sales. The majority of tyre sales are made in the replacement segment (aftermarket) where demand is driven by the size of the existing car fleet as well as replacement cycles. [...]
- How intense is competition?
Over the past few years, the industry's “Big Three” tyre makers – Bridgestone, Michelin and Goodyear – have been losing market share to mid-tier producers in China, Taiwan and South Korea. While the “Big Three” continue to dominate the global tyre landscape, their combined market share has gradually shrunk, from 39.4% in 2012 to 37.6% in 2016. [...]