Exclusive extracts from this 25-page-long report:
- Who is the player?
Facebook is one of the biggest and most popular internet companies in the world. The company reported 2.38bn monthly active users as of March 31, 2019, an 8% increase on the previous year. Its revenue comes mainly from advertising (98.5% in 2018). In addition to its social network, its properties include the WhatsApp and Messenger messaging services, the Instagram photo and video sharing network, and the Oculus VR technology platform. [...].
- What are the player's strategies?
Facebook's recently concluded annual developer conference, F8, provided the company with a platform to unveil key strategic updates to its offering. Six focus areas have been identified, which will affect all of the company's products: interoperability, secure data storage, safety, reducing permanence, encryption and private interactions. At the heart of all these changes is a heightened concern for privacy. […].
- What are the player's strengths and weaknesses?
One of the biggest and most influential internet companies in the world […]
Owns some of the most popular web and mobile applications (e.g. Instagram, WhatsApp, etc.) […]
Reputation has taken a serious hit following a series of scandals […]
Very highly dependent on advertising revenues (98.5% sales in 2018) […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.