Exclusive extracts from this 24-page-long report:
- Who is the player?
Established in 2004, Facebook is a social network service whose revenue comes mainly from advertising (93% in the last fiscal year). Facebook's growth strategy is centred on building community and therefore user engagement around Facebook, Instagram, Messenger and WhatsApp. [...]
- What are the player's strategies?
Facebook's revenue growth is largely reliant on the success of the group's Facebook social media network, as well as its Instagram, Messenger and WhatsApp services. By investing to maintain and enhance user engagement, the group aims to boost revenue from advertising, its key source of revenue (97.3% of 2016 net sales). As of December 2016, Instagram's user base had grown to over 600m monthly and about 400m daily active users with newly launched features including Instagram Stories, and Boomerang and Live within Instagram Stories. […]
- What are the player's strengths and weaknesses?
Global reach thanks to its dominant position in social media though its Facebook service
Growing uptake of its “next-generation” services such as Instagram, Messenger and WhatsApp […]
Limited revenue streams outside advertising, which encompassed over 97% of the company's turnover in 2016
Strong rivalry in online advertising […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.