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Facebook (Company profile)

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 02/01/2018 -

24 pages

Réf : 7XENT37 / GLO

690 € HT

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1Plan de l'étude
2Présentation
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1 Plan de l'étude

1. Overview

1.1. Presentation

1.2. Segments

1.3. SWOT

2. Corporate Strategies and Recent Events

3. Financial Indicators

4. Statistical Appendix

5. Glossary

2 Présentation de l'étude

Exclusive extracts from this 24-page-long report:

- Who is the player?

Established in 2004, Facebook is a social network service whose revenue comes mainly from advertising (93% in the last fiscal year). Facebook's growth strategy is centred on building community and therefore user engagement around Facebook, Instagram, Messenger and WhatsApp. [...]

- What are the player's strategies?

Facebook's revenue growth is largely reliant on the success of the group's Facebook social media network, as well as its Instagram, Messenger and WhatsApp services. By investing to maintain and enhance user engagement, the group aims to boost revenue from advertising, its key source of revenue (97.3% of 2016 net sales). As of December 2016, Instagram's user base had grown to over 600m monthly and about 400m daily active users with newly launched features including Instagram Stories, and Boomerang and Live within Instagram Stories. […]

- What are the player's strengths and weaknesses?

Global reach thanks to its dominant position in social media though its Facebook service

Growing uptake of its “next-generation” services such as Instagram, Messenger and WhatsApp […]

Limited revenue streams outside advertising, which encompassed over 97% of the company's turnover in 2016

Strong rivalry in online advertising […]

- What is the player's financial position?

The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance


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SUR LE MÊME THÈME

Alphabet - Google (Company profile)

15/01/2018 |  23 Pages690€

The Global Advertising Industry: the market

03/01/2017 |  111 Pages1600€

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