Exclusive extracts from this 25-page-long report:
- Who is the player?
The Coca-Cola Company is one of the largest beverage companies in the world. It owns or licenses and markets more than 500 non-alcoholic beverage brands. Products are grouped into five categories: sparkling soft drinks; water, enhanced water and sports drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. [...].
- What are the player's strategies?
Over the past few years, particularly since the appointment of current CEO James Quincey in 2017, Coca-Cola has been accelerating its efforts to diversify its portfolio away from sparkling soft drinks, which have provided the basis for the group's historical success. […]
- What are the player's strengths and weaknesses?
One of the world's biggest beverage companies (alcoholic and non-alcoholic included) […]
Strong brand portfolio that includes a large stable of iconic, billion dollar properties (e.g. Coke, Sprite, vitaminwater, etc.) […]
Declining top line in recent years (-10% year-on-year revenue performance in 2018) […]
Heavy dependence on sparkling soft drinks, which continued to account for 70% of global unit case volume in 2018 […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.