THE GLOBAL SPORTS INDUSTRY

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies..

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

3. THE SECTOR ENVIRONMENT

OVERVIEW

ECONOMIC FACTORS

• GDP

• Global GDP

• The rise of the middle class

THE TECHNOLOGICAL ENVIRONMENT

• Digital evolution

• Use of social media

• The most followed elite athletes on social media

• Broadcasters

• Technology

THE LEGISLATIVE ENVIRONMENT

• Legislation

4. THE GLOBAL SPORTS INDUSTRY MARKET

THE GLOBAL SPORTS MARKET

• Revenues from the global sports market (overall, media rights, sponsorship)

• Major sponsorship contracts in football

• Share of revenue from sponsorship

THE EUROPEAN FOOTBALL MARKET

• Revenues from European football

• The influence of the Big Five in European football

• Detailed fact sheets on the five major European leagues: Premier League, Bundesliga, La Liga, Serie A, Ligue 1

• The wage costs of the Big Five

THE NORTH AMERICAN SPORTS MARKET

• Revenues from major North American sports

• Distribution of revenue in American leagues

• NFL revenues from broadcasting rights

• NBA revenues from media and sponsorship

VALUATION OF THE MAIN CLUBS AND LEAGUES

5. LEADERS' ACTIVITY AND PERFORMANCES

REVENUE

• Cumulative revenue of market leaders

• Ranking by growth rate

EBIT MARGIN

• Cumulative EBIT margin of market leaders

• Ranking by EBIT margin

INDIVIDUAL ACTIVITY AND PERFORMANCE

6. FORCES AT WORK

• Rankings of the 10 world leaders in the global sports

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

7. LEADERS' PROFILES

• REAL MADRID

• MANCHESTER CITY

• MANCHESTER UNITED

• FC BAYERN MUNICH

• FC BARCELONA

• PARIS SAINT-GERMAIN

• ARSENAL FC

• LIVERPOOL FC

• DALLAS COWBOYS

• LAS VEGAS RAIDERS