THE GLOBAL ALCOHOLIC BEVERAGE INDUSTRY

IN THIS XERFI GLOBAL REPORT :

MARKET ANALYSIS

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global alcoholic beverage industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation.

COMPANIES' BUSINESS STRATEGIES

Capitalising on leading brands, integrating artisanal brands, digitalisation, conquering the premix and "nolo" market or internalising regional brands : the report details the growth levers prioritised by the world leaders in the alcoholic beverage industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies.

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

MARKET FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

SECTORAL ENVIRONMENT

• Overview

• Regulatory factors

• Economic factors

• Technological factors

• Ecological factors

• Societal factors

THE GLOBAL MARKET FOR ALCOHOLIC BEVERAGES

• Overview

• Focus on online alcohol sales

• The global beer market

• The global spirits market

• The global wine market

• The market for low-alcohol drinks

LEADERS' ACTIVITY AND PERFORMANCES

• Recent performance of the leaders

• Individualised activity and performance

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Competitive intensity

• Bargaining power of customers and threat of substitutes

• Bargaining power of suppliers

• Threat of new entrants

LEADERS' STRATEGIES

• Capitalising on leading brands

• Building a strong brand image

• Integrate artisanal brands

• Digitalising the offer

• Conquering the premix market

• Expanding the offer to include "nolo" drinks

• Selling regional brands on a global scale

• Developing in emerging countries

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Rankings of the 10 world leaders in the global alcoholic beverage industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• ANHEUSER-BUSCH INBEV

• HEINEKEN

• DIAGEO

• ASAHI – ALCOHOLIC BEVERAGES

• PERNOD RICARD

• CARLSBERG

• MOLSON COORS

• CONSTELLATION BRANDS

• SUNTORY – ALCOHOLIC BEVERAGES

• LVMH – WINES AND SPIRITS

ANHEUSER-BUSCH INBEV

HEINEKEN

DIAGEO

ASAHI – ALCOHOLIC BEVERAGES

PERNOD RICARD

CARLSBERG

MOLSON COORS

CONSTELLATION BRANDS

SUNTORY – ALCOHOLIC BEVERAGES

LVMH – WINES AND SPIRITS