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Growth drivers, high-potential areas, competitive landscape : where to invest by 2030 ?
Collection : European Business Insights
Last update : 15/07/2025
Price : 4 500 €
Number of pages : 282 pages
Language : French / English
Format : PDF (immediate availability)
Reference : 25WABF121
REPORT SCOPE AND MARKET OVERVIEW
Property and casualty insurance, also known as fire, accident and miscellaneous risks insurance, represents a European market worth almost €1,000bn in non-life insurance premiums collected. Germany, France, the UK, Switzerland and the Benelux countries are still key markets, where insurance density, technical profitability and solid technical ratios are lasting differentiating factors.
Yet this supremacy is being challenged. Central and Eastern Europe is showing sustained growth momentum, driven by a rapid catching up in the insurance market, a claims rate that is still contained, and opportunities for groups like Talanx and Uniqa, who are pursuing strategies of conquest through local acquisitions. These markets offer strong potential for insurance products, particularly in the motor and home insurance segments.
Faced with changing needs, insurance companies are carrying out an in-depth review of their distribution and risk management models. European policyholders, who are becoming increasingly mobile and connected, expect smooth, digital processes. With this in mind, Allianz has launched a direct sales offensive through its Allianz Direct brand, which is now active in five European countries.
In this new environment, climate risks, damage linked to extreme events and repeated claims, as well as geopolitical shocks and changes in behaviour, all reinforce the need for more effective risk prevention. Players in the sector will have to rethink their strategy to preserve their profitability while controlling their combined ratio, the true barometer of performance in property and casualty insurance. Between now and 2030, new economic and competitive balances are emerging, where the ability to innovate, target the right segments and manage claims effectively will make all the difference.
A strategic study to
Analyse the market and its outlook through 2030
This study provides a comprehensive overview of property & casualty insurance trends in Europe. As the burden of weather-related claims is spiralling out of control, justifying unprecedented rate increases, how are technical balances evolving? Amidst heightened geopolitical tensions and international uncertainties, what is the real outlook for growth between now and 2030?
Identify hight potential growth market
Using an exclusive scoring system, Xerfi's experts have identified the most promising European markets. Based on some fifteen key competitiveness indicators, the study highlights the areas to be prioritised for strategic development. Which markets offer the greatest opportunities? What are the levers of attractiveness specific to each country?
Understand the competition and its evolution
The report provides a ranking of the 15 European leaders and an analysis of concentration in the various countries. What is the financial performance of the leaders? How are they strengthening their positions in Europe? And which markets are the most competitive and which the most locked-in?
In about thirty slides, the executive summary provides access to the study's conclusions on the market outlook to 2030, the dynamics by country and the strategic challenges within the sector.
Market drivers and business indicators : growth in insurance premiums written, breakdown of business by country and by segment, analysis of tariff trends in property and casualty insurance, etc.
Analysis of demand : perception of the quality/price ratio of insurance, level of confidence in insurers, analysis of practices in terms of taking out insurance or not taking it out.
Performance indicators for non-life insurers : changes in the cost of claims, analysis of profitability by country: expense ratio, loss ratio, combined ratio, etc.
Xerfi's 2030 forecasts on the macroeconomic environment, premium growth in Europe and trends in the market's main drivers
Simplifying underwriting in the face of increasing policyholder mobility | Case study: how Allianz is developing direct sales in Europe with the Allianz Direct brand
Develop connected insurance to price risks more accurately | Overview of connected offers and "pay as you drive" or "pay as you live" formulas (Allianz, Zurich, Direct Line Group, Axa, Unipol)
Controlling claims slippage due to climatic hazards | Overview of insured and uninsured economic losses worldwide since 1970
Optimising claims management using artificial intelligence | Case study: Data4Risk's climate risk analysis solutions
Tapping into the tech ecosystem, a breeding ground for innovation and transformation | Focus on the Achmea Innovation Fund, InnovAllianz and Axa Venture Partners incubation, support and financing structures
Exclusive ranking of the most attractive markets
Comparative mapping of European countries using 15 economic and sectoral criteria
30 country profiles : Germany, France, Netherlands, Belgium, Luxembourg, Ireland, Sweden, Denmark, Finland, Norway, Iceland, Baltic States, Austria, Czech Republic, Hungary, Poland, Croatia, Slovenia, Slovakia, Spain, Portugal, Italy, Cyprus, Malta, Bulgaria, Greece, Romania.
Competitive intensity : level of market concentration in the various European countries
Analysis of the 15 market leaders : rankings and key figures, main acquisitions and disposals in Europe
Fact sheets on 10 players : 5 European leaders (Allianz, Axa, Zurich, Talanx, Generali), 2 regional leaders (Uniqa, Mapfre), 3 national leaders (Tryg, Länsförsäkringar, Gjensidige)
ACHMEA
ADMIRAL GROUP
AEGON
AIG
ALLIANZ
ALLIANZ DIRECT
AVIVA
AXA
BANK MILLENIUM
BDEO
CAIXABANK
CATTOLICA
CHUBB
CODAN
COMPENSA
COVÉA
COVERFY
DATA4RISK
DIRECT LINE GROUP
ERGO
EUROFIL
EUROPEAN RELIANCE
EUROSIG
FOLKSAM
FREMTIND
FRIDAY
FRIENDS FIRST
GENERALI
GRAWE GROUP
GROUPAMA
GRUPPO NOBIS
HASTINGS GROUP
HDI ASSICURAZIONI D'AMISSIMA
HELVETIA
IF
INSURANCEANDGO
INTERPOLIS
IPTIQ
LÄNSFÖRSÄKRINGAR ALLIANCE
LIBERTY MUTUAL
LIBERTY SIGORTA
LLOYD'S
MAPFRE
MUTUA MADRILENA
OTP BANK
PACIFICA
PROBITAS
PZU
R+V
SAMPO GROUP
SEGURADORAS UNIDAS
SIMPLASSURANCE
SWISS RE
TALANX
TOPDANMARK
TRYG
TU EUROPA
UNIPOL
UNIQA
VIENNA INSURANCE GROUP
WARTA
WIENER
ZURICH INSURANCE
Tab 1 Development of the European non-life insurance market (direct written premiums and inward reinsurance, 2016-2024)
Tab 2 Breakdown of non-life insurance premiums by country (2024)
Tab 3 Breakdown of business by non-life insurance segment (2024)
Tab 4 Development of non-life insurance claims costs in Europe (2017-2024)
Tab 5 Breakdown of the cost of claims by country (2024)
Tab 6 Development of the expense ratio in Europe (2019-2024) and level in the various European countries
Tab 7 Loss ratio in Europe (2019-2024) and level in the various European countries
Tab 8 Trend in the combined ratio in Europe (2019-2024) and level in the various European countries
Tab 9 Price trends in home insurance in Europe (2018-2024) and in the various European countries (2024)
Tab 10 House repair price index in Europe (2015-2024)
Tab 11 Price trends in transport-related insurance in Europe (2018-2024) and in individual European countries (2024)
Tab 12 Index of car repair costs in Europe (2015-2024)
Tab 13 Share of Europeans who have recently taken out an insurance policy online (2024)
Tab 14 Perception of value for money in home insurance (2024)
Tab 15 Level of trust in insurance providers (2024)
Tab 16 Extent to which people do not take out insurance for financial reasons (2024)
Tab 17 Perceived relevance of online insurance offers (2024)
Tab 18 Perception of the claims process (2024)
Tab 19 Macroeconomic data: population, GDP, GDP per capita, inflation, weight of investment in GDP, etc. (2020-2024)
Tab 20 Labour market: employment rate, unemployment, inactivity, weekly working hours, minimum wage, etc. (2020-2024)
Tab 21 Public policy: public debt, indebtedness, public spending, country ratings (S&P, Moody's)... (2020-2024)
Tab 22 Economic fabric: number of businesses, business start-ups and failures (2020-2024)
Tab 23 Household financial situation: savings rate, investment rate, debt rate (2020-2024)
Tab 24 Insurance market: written premiums (life, non-life), technical ratios, weight of reinsurance, number of intermediaries, etc.
Tab 25 Economic fundamentals: GDP, GDP per capita, business fabric, GDP by 2030, population by 2030
Tab 26 Insurable mass: housing stock, vehicle stock, weight of investment in housing on GDP (2024)
Tab 27 Accident rates: road deaths, road accidents, crime, poor housing (2024)
Tab 28 Insurance density: average insurance premiums per capita (2023)
Tab 29 Insurance penetration: ratio of insurance premiums written to GDP (2023)
Tab 30 Weight of insurance in household consumption expenditure (2020)
Tab 31 Level of insurance concentration in Europe and in individual countries (2024)
Tab 32 Ranking of the 15 European leaders in non-life insurance
Tab 33 Growth dynamics of European non-life insurance leaders (2017-2024)
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╳THE EUROPEAN P&C INSURANCE MARKET4 500 €
15/07/2025 | 282 pages | EN 4 500 €
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