THE GLOBAL FAST-FOOD INDUSTRY

MARKET ANALYSIS IN THE LIGHT

In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global fast-food industry and its prospects.

COMPANIES' BUSINESS STRATEGIES

Adapting to changing consumer preferences, innovating the customer experience, expanding the number of restaurants under the banner, strengthening the brand and marketing, etc.: the report details the growth levers prioritised by the world leaders in the fast-food industry, after analysing their main strengths and weaknesses.

EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE

This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies.

1. EXECUTIVE SUMMARY

SUMMARY AND KEY PAGES OF THE REPORT

The summary provides all the elements needed to understand the major trends in the sector and foreseeable developments, drawing on analyses of the market outlook and the strategies of the companies..

2. MARKET FUNDAMENTALS

SCOPE OF THE REPORT

OVERVIEW

BUSINESS FUNDAMENTALS

3. THE MARKET AND LEADERS' ACTIVITY

THE INDUSTRY ENVIRONMENT

• Overview (PESTEL analysis)

• Economic factors

• Socio-cultural factors

• Political and legislative factors

THE GLOBAL FAST-FOOD MARKET

• The global out-of-home catering market

• The global fast food market

• Demand

• Supply

THE BUSINESS AND PERFORMANCE OF THE LEADERS

• Revenue

• Operating profit

• Leaders' performances

4. COMPETITION AND LEADERS' STRATEGIES

COMPETITIVE ENVIRONMENT

• Porter's 5 forces (Overview)

• Competitive intensity

• Threat of new entrants

• Government's influence

• Bargaining power of customers

• Threat of substitutes

• Bargaining power of suppliers

LEADERS' STRATEGIES

• Overview of major strategic challenges

• Adapting to changing consumer preferences

• Innovating the customer experience

• Expanding the number of chain restaurants

• Focus on change in operating methods in fast food

• Strengthening the brand image and marketing strategies

5. SOURCES

6. ANNEXES

7. FORCES AT WORK

• Ranking of the 10 world leaders in the global fast-food industry

• Key performance indicators of the 10 leaders (revenue growth and EBIT rate)

• SWOT analysis of the 10 leaders

8. LEADERS' PROFILES

• McDonald's

• Chipotle Mexican Grill

• Yum ! Brands

• Restaurant Brands International

• Domino's Pizza

• Jolibee Foods

• Alsea

• The Wendy's Company

• Papa John's International

• Wingstop

McDonald's

Chipotle Mexican Grill

Yum ! Brands

Restaurant Brands International

Domino's Pizza

Jolibee Foods

Alsea

The Wendy's Company

Papa John's International

Wingstop