Exclusive extracts from this 25-page-long report:
- Who is the player?
WPP is one of the world's leading marketing and communication groups. It employs more than 130,000 staff across 112 countries, and clients include 369 of the Fortune 500. The group WPP owns a broad range of advertising assets, including some of the industry's biggest agencies. [...].
- What are the player's strategies?
In 2018, WPP launched itself on a three year “radical evolution”, aiming to radically transform its business organization to keep it relevant in a rapidly changing advertising market (radical). […].
As part of this strategy, WPP is looking to refresh its creative leadership talent and has committed to investing an additional £15 million (€17m) annually in this process. […]
- What are the player's strengths and weaknesses?
One of the biggest “traditional” advertising groups in the world […]
Broad international presence, with Europe, North America and RoW each accounting for about a third of revenues […]
Reliance on big contracts (top 10 clients accounted for 14.4% of revenues and 84% of revenues less pass-through costs in 2018) […]
Late to the restructuring table, with the shift in ad spending towards digital channels and technology-driven offerings already in full swing […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.