Exclusive extracts from this 21-page-long report:
- Who is the player?
WPP is a UK-based multinational advertising agency group and one of the world's leading providers of marketing and communications solutions. The group operates through a large number of established national, multinational and global advertising and marketing services companies, with more than 3,000 offices in 112 countries as of 2017. [...]
- What are the player's strategies?
Faced with the advertising industry's rapid shift to online and digital platforms which has seen disruptive tech companies such as Google and Facebook take the lion's share of fast-growing global online advertising spending, WPP has made it a strategic priority to accelerate its digital transition. Building on increased capabilities in technology, data and content as well as a stronger focus on multi-screen advertising solutions (TV, PC, smartphone, tablets), the company aims to raise the share of new media and digital advertising to around 50% of its revenues in the medium term, up from roughly 42% in 2017 and 32% in 2012. […]
- What are the player's strengths and weaknesses?
World's leading integrated advertising and communications group
Extensive network of specialist advertising agencies/brands […]
Strong exposure to mature markets in North America and Europe (70% of 2017 net sales) […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Direct, digital and interactive revenues, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.