Exclusive extracts from this 23-page-long report:
- Who is the player?
WPP is the world's leading marketing and communications group, comprising over 160 companies/brands operating independently and employing over 205,000 staff. [...]
- What are the player's strategies?
WPP's growth investments focus not only on the next-generation of digital media and technologies, but also on quickly-expanding consumer markets such as China, Brazil, India, etc. WPP estimates that the next generation of consumers will come from Asia, Latin America, Africa, Middle East and Central and Eastern Europe. These regions account for roughly a third of WPP's business today, and they are a key area of focus. In addition to organic growth initiatives, WPP continues to make acquisitions to win new customers and expand revenue in key developing markets such as China, Brazil, India. […]
- What are the player's strengths and weaknesses?
Leading integrated advertising and communications group worldwide
Extensive network of specialist advertising agencies/brands […]
High exposure to mature economies such as Europe and North America for revenue generation (70% of 2016 net sales)
Growing leverage over the past four years […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Digital revenues, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.