Exclusive extracts from this 23-page-long report:
- Who is the player?
Founded in 1937, Volkswagen is one the world's leading carmakers, with 12.3m deliveries in 2016, including a total (i.e. not accounted for under the equity method) of 3.98m cars sold through its JVs with SAIC and FAW in Greater China. [...]
- What are the player's strategies?
In November 2016, the Volkswagen Group unveiled a strategic realignment programme, which sets out its growth priorities for the coming decade. While carrying on with the necessary initiatives to put the diesel scandal behind it, the group is endeavouring to strengthen its leadership in the industry, and solidify the identity of each of its brands. […]
- What are the player's strengths and weaknesses?
Presence in all passenger vehicle segments and in commercial vehicles and buses
Portfolio spans all price categories from mass-market to luxury brands […]
Reputation tarnished over the “defeat device” software installed on its diesel vehicles
The company has yet to settle all the legal actions and the refitting programmes related to the defeat device software (however, it has reached a landmark settlement deal with the US District Court for the Northern District of California in May 2017) […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.